Baker College of Allen Park Students Give Back to Community ‘Creatively’
October 11, 2013
Marketing materials benefit Cystic Fibrosis Foundation
Cystic Fibrosis Golf Tournament Flyer
Run Like Hell – Halloween 5K Postcard.
ALLEN PARK, Mich. – Students received more than a grade in their spring-quarter design class at Baker College of Allen Park. They also received the joy of giving back to their community because their work will help the Metropolitan Detroit/Northwest Ohio Chapter of the Cystic Fibrosis (CF) Foundation.
The class of 10 students designed marketing materials that help promote and solicit funds at four key fall fundraising events for the CF Foundation. The materials include invitation packages, sponsorship brochures, event flyers, t-shirts, e-blasts and goody bags, among others.
“These materials have been an enormous help,” said Adrian Laux, development manager at the Metro Detroit CF Foundation. “They help communicate that these events are fun and that donations will be put to good use. Other designers—students and professionals—have helped create our marketing materials on a pro bono basis, but this is our first organized partnership, and the results are fabulous. We are proud to have these materials represent our organization.”
Laux and CF Foundation Development Director Sue Collins-Schroeder met with the class several times and provided weekly feedback as the project progressed.
The students who designed the materials are: Zaneta Alvarez of Wyandotte; Zachary Brendel, Allen Park; Andrea Gronda, Taylor; Stephen Hayes, Dearborn; Rachael Hopson, Oak Park; Johnathon Kaczorowsk, Lincoln Park; Monique Lawrence, Detroit; Nancy Monak, Riverview; Ashley Przygocki, Southgate; and Cassandra Stockdale, Wayne.
The connection between Baker College and the CF Foundation was formed when Charlene Galloway, instructor for Baker’s digital media design associate-degree program, reached out to Laux, inquiring about design opportunities for her class. They had worked together for a previous employer.
“The class is structured similar to a design firm in order to present the same challenges and rewards that students face as design professionals,” Galloway said. “They work as a team to conceptualize, create and execute design schemes and marketing tools for real clients. Grades are dependent on weekly class reports of client feedback and project advancement. Through this process, students learn about the industry and the importance of client interaction.”
Baker’s two-year digital media design program focuses on application of current concepts and technology relating to presentation of information in a creative, organized and effective manner. Graduates with these skills have career choices in areas such as web and graphic design, print production, marketing and communications.
Galloway has taught design classes for more than eight years and admits that the quality of the finished materials and the professionalism of the students assigned to the CF Foundation project surpassed her expectations.
The materials designed by Galloway’s class promote these CF Foundation events:
- 65 Roses Golf Outing, Sept. 16 in Ann Arbor
- Cooking for a Cure, Oct. 3 in Saginaw
- Lansing Wine Opener, Oct. 10 in Bath
- Run like Hell Halloween 5K, Oct. 26 in Ferndale
Laux recognizes that the materials are now gifts that keep on giving. She and her staff can use them as templates for future recurring events.
The not-for-profit CF Foundation is focused on the development of new drugs to fight CF, improving the quality of life for those with CF, and finding a cure for the disease. Cystic fibrosis affects approximately 30,000 people in the U.S.; 10 million more — or about one in 31 Americans — are carriers of the defective CF gene, but do not have the disease. For information about CF Foundation events, contact the Detroit office at 248.269.8759, email@example.com or www.cff.org/chapters/detroit.
For more information about Baker College of Allen Park’s digital media design program and other programs, contact the admissions office at 313.425.3700 or firstname.lastname@example.org.
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