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Baker College of Cadillac Names Brian Jones New Center Director in Zeeland

March 28, 2013

Baker College of Cadillac has appointed Brian Jones as campus Director of the state-of-the-art Baker College West Michigan Trucking and Logistics Center in Zeeland.  In this newly created position, he is responsible for all facets of its truck driving program, including marketing, recruiting, enrollment, and registration.

“We are fortunate to attract someone with Brian’s experience and management skills,” said Kelly Smith, Baker College of Cadillac President. “He will add a significant presence in disciplines where Baker College is already the recognized industry leader and employers are actively recruiting trained workers.”

Jones brings a wealth of experience to this position. During 19 years with Avon Rubber, he worked 11 years in sales and marketing for the automotive division in Cadillac and Detroit, and eight years as Managing Director of Avon’s North American technical products division with locations in Michigan, Massachusetts, New Jersey, Mississippi, Wisconsin and California. He purchased a thermoplastic high-pressure hose business from Avon in 2001, which he owned and operated as Piranha Hose Corporation until 2005. He currently owns Willow Mercantile in Cadillac.

Jones has been an adjunct instructor at Baker College teaching small business management and entrepreneurship. He earned a bachelor’s degree in marketing from Ferris State University and a master’s degree in economics and sociology from the University of Michigan.

The Trucking and Logistics Center in Zeeland first began accepting students in spring 2012. It is a partnership between Baker College of Cadillac and Anthony Luurtsema Truck Lines (ALTL), a provider of transportation and supply chain management services.

The truck driving program in Zeeland is a two-quarter (20-week) certificate program that prepares graduates for entry-level positions as local or long-distance drivers of commercial motor vehicles, heavy trucks, dump trucks and tankers. In addition to individual practice driving times and a minimum of 30 hours of lab time, students obtain 58 hours of behind-the-wheel driving time both on the range and over-the-road. They learn from individuals who drive a truck for a living. The 200,000-square-foot center provides a real-world working environment for students to learn about trucking warehouse operations. The program is certified by the Professional Truck Driver Institute.

Upon conclusion of the program, most students successfully complete the state of Michigan Commercial Driver Licensing (CDL) Class A exam.  

Classes for the spring quarter begin April 1. For more information about the Zeeland truck driving program, call 616.879.0007 or email Audrey Charmoli.

The Baker College System
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