Baker College of Cadillac To Host Business Survival Class

January 09, 2012

Baker College of Cadillac, in partnership with the Business Training Alliance (BTA) and the Michigan Small Business & Technology Development Center (MI-SBTDC), will host a free business class on Tuesday, January 31, from 6 p.m. until 8 p.m., in the Baker College of Cadillac student center, 9600 E. 13th. St., Cadillac. Titled “Survival for the Up North Business,” the class will cover best practices, enhancing relationships and boosting bottom lines. Registration is required.

“This class is extremely timely for our local business owners as they head into the winter months and buckle down to prepare for lower sales,” said Annie Shetler, BTA coordinator and MI-SBTDC consultant. “This is also a great opportunity to highlight our partnership with Baker College of Cadillac and to introduce local entrepreneurs to the type of express classes that are now available to them.”

Chris Wendel, an MI-SBTDC business consultant and veteran retail-store owner, will present the evening’s curriculum, which includes:

  • Ways to build Internet-based sales
  • Ways to make your customers your “sales force of evangelists”
  • The essentials of online marketing
  • Ways to compete for business with any size competitor

“Chris understands the challenges that northern Michigan small business owners face on a daily basis in an extreme seasonal environment,” said Shetler. “He is the ideal instructor for this class.”

For more information or to register for “Survival for the Up North Business,” please call 888.774.7988. Registration for the free class is also available online at

The BTA is a program of the Northwest Michigan Council of Governments in partnership with the Cadillac Area Chamber of Commerce, Baker College of Cadillac, local banks and many other community partners.

The Baker College System