News

Baker College of Muskegon students earned a Global Top 50 ranking for their company’s Business Strategy Game (BSG) online performance. BSG is an online business simulation where teams of higher education students from around the world co-manage an athletic footwear company and compete in various international markets, including North America, Asia-Pacific, Latin America and Europe-Africa. Competing through wholesale, Internet and private-label marketing channels, the students made approximately 150 different business decisions each week throughout the competition.

The winning team, named Cost Effective, was comprised of students from Baker’s Bachelor of Business Administration (BBA) management degree program.

The Cost Effective team included:

• Marc Boeve, of Holland
• John Ehler, of Ludington
• Angela Lane, of Muskegon
• Kathleen McCormick, of Muskegon

“We are extremely proud of these students and their performance,” said Timothy Taylor, Baker College of Muskegon management instructor. “They competed as undergraduates against students across the globe, many of whom were in graduate programs.”

The object of the game was to make management decisions that promoted the firm relative to two factors: investor expectations and best-in-industry. Both categories measured earnings per share, return on equity, stock price, credit rating and image rating. Investor expectations were known in advance and the management teams competed for the favor of the investors and against each other.

On a cumulative game-to-date basis, the Baker College of Muskegon team tied for 20th place. For the Top 50: overall game-to-date score, rankings were based on a 50-50 weight for the investor expectations standard and the best-in-industry so that the overall performances of all the companies were calculated on the same basis and thus truly comparable.

Tens of thousands students from around the world compete in the BSG simulation each year. Baker’s competition this year included The American College of Greece, Nova Southeastern University, Universidad de Cuautitlan Izcalli, Florida Gulf Coast University, William Penn University, Walsh University, Universidad de Guadalajara, Southwestern College, American Graduate School of Business, Lake Forest Graduate School of Business, California State University – San Bernardino, Ritsumeikan Asia Pacific University, Keller Graduate School of Management, University of Nevada – Reno, and the University of West Georgia.