Take it to the next level.

Advance your career through marketing know-how.

Marketing links businesses that have goods or services to sell with customers who want to purchase them. It’s a broad discipline that includes many areas — market research, advertising, packaging, sales, distribution, and more. Marketing professionals work in all these areas, helping to identify and satisfy customer needs by applying their creativity and skills in strategic planning, communications, and leadership. This program is delivered online.

Discover Your
New Career

FAQ'S

  • Is Baker accredited?

    Yes. Baker College is regionally accredited—the highest level of accreditation awarded in the U.S.—by The Higher Learning Commission, A Commission of the North Central Association of Colleges and Schools, 30 North LaSalle Street, Suite 2400, Chicago, Illinois  60602-2504; (800) 621-7440; Web address: www.ncahlc.org. Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Additional Accreditations

    Baker has also earned specialized accreditations for programs and degrees in: 

    • Business Administration
    • Early Childhood Learning
    • Engineering and Technology
    • Health Sciences
    • School of Nursing

    For details about these specialized accreditations, see the individual Programs and Degrees pages. 

  • Does Baker provide any help in my job search?


    As a graduate of Baker College, you are eligible for our Lifetime Employment Services, which include:

    • Job searching techniques
    • Resume and cover letter assistance
    • Job interview questions
    • Job postings
    • Relocation tips

     

  • Is Baker College Online accredited?

    Baker Online is part of Baker College, a private, non-profit, regionally accredited, degree granting, higher educational institution with locations throughout Michigan.

    As an accredited college, Baker College has been granted legal authority by the state of Michigan to operate as a nonprofit educational corporation and is empowered to grant certificates, associate, bachelor, master, and doctoral degrees. It is approved for veterans’ benefits. Baker College is recognized as an institution of higher education by the U.S. Secretary of Education, U.S. Department of Education.

    All Baker Online undergraduate and graduate programs are accredited by the following regional institutional accreditor: The Higher Learning Commission, A Commission of the North Central Association of Colleges and Schools, 30 North LaSalle Street, Suite 2400, Chicago, Illinois 60602-2504; (800) 621-7440; Web address: http://www.hlcommission.org. Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Some Baker Online graduate programs have additional accreditation:

  • How do online classes work?


    After you enroll, and are accepted to your online program, you sign-up, or "register" for your first courses. Like all Baker Online students, you will begin your online experience with a three-week online class designed to orient you to the Baker Online classroom, and review the expectations and requirements of Baker Online students. When you have completed this course successfully, you can move on to additional online courses.

  • How do I apply for a student loan?

    Once you have applied for financial aid, you will receive a Financial Aid Notification package from the Financial Aid office. Your FAFSA serves as the application for the Student Loan. If it is determined that you qualify for student loan funds, the eligibility amounts will be listed on your award notification, and a student Loan Request Form will be included with the award package. The Loan Request Form must be completed and returned to the Financial Aid Office before the loan process can begin.

    If you are a new student and would like to request student loan funds to help cover your educational expenses you will need to:

    • Complete the paper loan request form indicating the amount you would like to borrow.
    • Sign and date the form.
    • Return the form to the Financial Aid office.

    If you are a returning student and would like to request student loan funds to help cover your educational expenses you will need to:

    • Log into the SOLAR system.
    • Select STAR System.
    • Select Financial Aid office.
    • Select Loan Request.
    • Select the appropriate financial aid year and click Continue.
    • Select the type of loan you would like to request and click Continue.
    • Read the Stafford Loan Request Authorization information and click I Agree.
    • Type in the requested dollar amount and click Submit Request.
Load More FAQ'S

Program Availability

Program availability varies by campus. Please contact the Admissions Department on your campus to learn more.

Getting Started

There's a lot you can learn about Baker College here on the Web, but talking with an admissions advisor will help you get a better understanding of everything we offer. Contact us to request more information, schedule a visit to the campus nearest you, or get started by applying online.

Request Information
Schedule a Visit
Apply Online

Shawn Mann - Baker College Military Education Programs
Testimonial quote

Military Friendly…to me means just one thing; at the end of the day, we're serving the student.

Shawn Mann
Baker College Military Education Programs
Marketing Master Degree from Baker College

MarketingMaster of Business Administration

Take it to the next level.

Advance your career through marketing know-how.

Marketing links businesses that have goods or services to sell with customers who want to purchase them. It’s a broad discipline that includes many areas — market research, advertising, packaging, sales, distribution, and more. Marketing professionals work in all these areas, helping to identify and satisfy customer needs by applying their creativity and skills in strategic planning, communications, and leadership. This program is delivered online.

Discover Your Future Marketing Career

Career Facts

$115,750

Median salary for Advertising, Promotions, and Marketing Managers

12%

Estimated employment increase by 2022 for Advertising, Promotions, and Marketing Managers

$101,650

Median salary for Top Executives

View citations
Overview

Baker’s Marketing MBA program is designed for those who currently work in marketing, advertising, or public relations. In addition to the core MBA courses, you explore specific issues that confront marketing managers on a daily basis, and develop a deeper understanding of the marketing functions within a company.

As a graduate, you’ll be prepared to take your career in marketing to the next level.

Course Information
Marketing Major Requirements16 Hours
Course NumberCourse TitleCredit Hours
BUS 664
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4 Quarter Hours

Gives an overview and provides an understanding of international marketing as a managerial challenge. The emphasis is on international environmental analysis, international marketing strategies and current international market issues and their implications. It is an integrative learning experience bringing in all the many facets of business management to bear on the central concern of most organizations today - how to grow and prosper in a global marketplace. Challenges in global market integration, global trade and global investments are also explored and examined.

International Marketing4
BUS 666
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4 Quarter Hours

Provides an acute analysis of the goals, methodology, and techniques of research for marketing decisions. This course concentrates on the generation of research information necessary for decision making in all aspects of marketing functions.

Marketing Research4
BUS 667
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4 Quarter Hours

Studies conceiving, executing, and administering all aspects of the promotional mix. The above analysis includes the processes for implementation and evaluation of a promotional strategic plan specific to product(s) being marketed. Topics include: formulation of a promotional budget, selecting media sources, determining promotional objectives, and evaluating the effectiveness of the plan.

Promotional Management4
BUS 668
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4 Quarter Hours

Provides an in-depth study of variables that influence all the logistic elements for determination of the places where products are being sold. Topics include government regulations, distribution, transportation, organizational structure, competition, and buyer behavior. A logistics model/plan is required for this course.

Distribution Management4
Business Requirements37 Hours
Course NumberCourse TitleCredit Hours
BUS 572
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4 Quarter Hours

Evaluates a variety of human resource issues facing corporations and businesses today. These include employee development, performance appraisal systems, job design, hiring and dismissal processes, career management strategies, legal issues, morale monitoring, domestic and global labor market problems, as well as how cultural and economic factors influence the effectiveness of human resource management.

Human Resource Management4
BUS 615
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4 Quarter Hours

Provides students with an understanding of individuals, groups, and organizations as a whole. This course considers such topics as alignment of people within an organization, as well as techniques for these individuals to manage and lead more effectively. This course will also discuss how technology, the Internet, globalism, and virtual teaming are impacting the work environment today.

Human Behavior Management of Organizations4
BUS 630
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4 Quarter Hours

Focuses on the use of financial and managerial accounting information for decision-making purposes. Topics include accounting concepts, accounting systems, preparing financial statements, product costing and overhead allocation, variance analysis, budgeting, and responsibility accounting. How these topics should be applied in information based decision making is emphasized. Case analysis is used to enhance student learning of key accounting concepts.

Accounting for the Contemporary Manager4
BUS 640
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4 Quarter Hours

Provides an understanding of corporate financial management including the introduction of key concepts in the field of finance and the environment in which they are applied. Students learn how to gauge the financial health of their company and to measure and understand the financial return in relation to risk. Capital budgeting and management of working capital are also discussed. This course emphasizes teaching students to improve their business financial decision making.

The Financial Environment4
BUS 650
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4 Quarter Hours

Provides students with an integrated understanding of the concepts of economics. The emphasis is on the application of economics and uses actual economic events to encourage the study of the principles of economics and to show how these concepts can help students understand the complex and dynamic American economy.

The Economic Environment4
BUS 660
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4 Quarter Hours

Concentrates on the marketing concept and its impact on the strategic decision-making process of the firm. This course emphasizes planning and managing marketing activities of multi-product firms and provides an understanding of the fundamental issues which influence marketing decisions. The specifics of implementing a marketing plan are discussed. In addition, the effects of the global marketplace and sources of marketing research are discussed.

The Marketing Environment4
BUS 678
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4 Quarter Hours

Emphasizes the use of data collection and analysis in business environments to facilitate decision making. Research designs will be addressed so that students can ask and answer specific questions. Students will learn to properly use basic descriptive and inferential statistics. This course will offer an applications-oriented perspective to conducting and critically evaluating primary research.

Research and Statistics for Managers4
BUS 690
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4 Quarter Hours

Integrates the theories, skills, and knowledge gained from previous courses and provides students the opportunity to make strategic business decisions. Students will analyze the strategies of current public corporations. Students will also complete a decision-making business simulation. This is the capstone course of the Baker College MBA program.

Prerequisite(s):
C or better in BUS  678.

Corequisite(s):
BUS  572, BUS  615, BUS  630, BUS  650, BUS  660, BUS  675 or BUS  755 or MIS  511, BUS  640 or BUS  759.

Strategy in a Global Environment4
CGS 501
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1 Quarter Hours

Orients graduate students to the standards and expectations of the College, including topics such as policies and procedures, the online learning environment and expectations, academic integrity, APA writing requirements, library resources, and professional standards.

Prerequisite(s):
C or better in BUS 615.
Graduate Seminar1
MIS 511
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4 Quarter Hours

Provides an overview for students of Information System, and prepares them to be successful in their professional roles as well as for future academic studies in the field. An emphasis is placed on how management can use information and information technology to gain competitive advantage, increase productivity, and make better and timelier decisions particularly when formulating business strategy and policy.

Prerequisite(s):
C or better in MIS 511.
Management Information Systems4

Quarter Hours Required for Graduation: 53

Program Description

This program has been designed for persons who work within the marketing, advertising, or public relations sectors of a company. In addition to the core MBA courses of the program, students are exposed to very specific issues that confront marketing managers everyday. Students enrolling in this major will learn about the various marketing functions within a company.

Program Requirements

MBA Program Overview

The MBA program at Baker College combines the best of conventional academic training with the best of field-based learning. The typical business disciplines are represented in the curriculum to ensure that graduates have the necessary business background to be conversant with various aspects of running organizations and companies. Graduates will have the ability to implement theory into practice, conduct and interpret research, and will be both capable and confident to significantly contribute to long-term corporate success. All graduates of the MBA Program are expected to achieve the MBA Program Outcomes through their course of study.

MBA Admissions Requirements

Candidates applying for matriculation into the MBA program must submit the following materials:

  1. The Graduate College Application (completed).
  2. Non-refundable application fee of $25.00.
  3. A typed essay (500-1000 words) addressing the candidate’s reasons for entering the program.
  4. Official college transcripts indicating an undergraduate degree with a GPA of 2.5 or better (4.0 scale) from a regionally accredited college or university. Official college transcripts must be mailed from the institution granting the degree directly to the Center for Graduate Studies.
  5. A current resume indicating a minimum of three years of full-time, professional work experience.
  6. GMAT or GRE scores may be submitted if the candidate wants the scores considered in the admission decision.

Application forms and detailed directions are available in the Center for Graduate Studies’ Administrative Offices and online. Students are admitted on a rolling admission basis and acceptance decisions are determined by the Admission Committee.

Admission to the MBA program as a degree candidate is classified as either full or conditional status. Conditional status is an enrollment status applicable to students who may be deficient in one of the requirements or standards for matriculation such as: undergraduate GPA, letter of recommendation, or another credential required by the program. For applicants admitted on conditional status, the Center for Graduate Studies will specify the conditions for admissions. If the conditions are not met, the student will be dismissed from the program.

Baker College Center for Graduate Studies has received specialized accreditation for its business programs through the International Assembly for College Business Education (IABCE), located in Lenexa, Kansas, USA. The business programs in the following degrees are accredited by the IACBE.

Master of Business Administration with concentrations in: Accounting, Business Intelligence, Finance, General Business, Health Care Management, Human Resource Management, Information Systems, Leadership and Marketing.

Program Outcomes

Graduates of the MBA program will:

  • Communicate using the advanced oral and written communication skills necessary for success in the business environment.
  • Act in a manner that reflects their appreciation and understanding of their legal and ethical responsibilities in a professional environment.
  • Collect, interpret and analyze existing and/or original research, using quantitative and statistical tools, and use in the decision making process.
  • Analyze the interrelatedness of market, economic, social and political trends, and their impact on a global environment.
  • Analyze the strategic planning process, and develop and assess strategic plans.
  • Reason analytically and apply theory across interdisciplinary boundaries to solve problems and create innovative solutions.
  • Analyze financial reports, risk management strategies and their impact on the decision making process.
  • Evaluate various leadership strategies and the implications of their use.
  • Demonstrate an understanding of diverse perspectives and analyze the impact of individual and cultural differences on the business environment.
  • Demonstrate the value of personal and professional development, community service and life-long learning.
  • Analyze the impact of information systems and technology on a business and demonstrate the ability to make effective information management decisions.
  • Analyze the strategic impact of human resource development and management on a business.

Annual assessment results for program outcome achievement can be reviewed below.

Student Learning Information for (Program 1)

Mission of the (Academic Business Unit): The MBA program at Baker College combines the best of conventional academic training with the best of field-based learning. The typical business disciplines are represented in the curriculum to ensure that graduates have the necessary business background to be conversant with various aspects of running organizations and companies. Graduates will have the ability to implement theory into practice, conduct and interpret research, and will be both capable and confident to significantly contribute to long-term corporate success

Intended Student Learning Outcomes for (Program 1)

  1. Communicate using the advanced oral and written communication skills necessary for success in the business environment.
  2. Act in a manner that reflects their appreciation and understanding of their legal and ethical responsibilities in a professional environment.
  3. Collect, interpret and analyze existing and/or original research, using quantitative and statistical tools, and use in the decision making process.
  4. Analyze the interrelatedness of market, economic, social and political trends, and their impact on a global environment.
  5. Analyze the strategic planning process, and develop and assess strategic plans.
  6. Reason analytically and apply theory across interdisciplinary boundaries to solve problems and create innovative solutions.
  7. Analyze financial reports, risk management strategies and their impact on the decision making process.
  8. Evaluate various leadership strategies and the implications of their use.
  9. Demonstrate an understanding of diverse perspectives and analyze the impact of individual and cultural differences on the business environment.
  10. Demonstrate the value of personal and professional development, community service and life-long learning.
  11. Analyze the impact of information systems and technology on a business and demonstrate the ability to make effective information management decisions.
  12. Analyze the strategic impact of human resource development and management on a business.

Downloads

CGS Institutional Outcomes 2010/2011 [JPG 440KB]

MBA Program Outcomes 2010/2011 [JPG 941KB]

2011 Outcomes Assessment Plan [PDF 652KB]

Accreditation

External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.

The Marketing MBA Program is accredited through the International Assembly for Collegiate Business Education.

Baker College is accredited by The Higher Learning Commission, A Commission of the North Central Association of Colleges and Schools, 30 North LaSalle Street, Suite 2400, Chicago, Illinois  60602-2504; (800) 621-7440; Web address: www.ncahlc.org. Baker College is an Academic Quality Improvement Program (AQIP) participant.

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FAQ's

  • Is Baker accredited?

    Yes. Baker College is regionally accredited—the highest level of accreditation awarded in the U.S.—by The Higher Learning Commission, A Commission of the North Central Association of Colleges and Schools, 30 North LaSalle Street, Suite 2400, Chicago, Illinois  60602-2504; (800) 621-7440; Web address: www.ncahlc.org. Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Additional Accreditations

    Baker has also earned specialized accreditations for programs and degrees in: 

    • Business Administration
    • Early Childhood Learning
    • Engineering and Technology
    • Health Sciences
    • School of Nursing

    For details about these specialized accreditations, see the individual Programs and Degrees pages. 

  • Does Baker provide any help in my job search?


    As a graduate of Baker College, you are eligible for our Lifetime Employment Services, which include:

    • Job searching techniques
    • Resume and cover letter assistance
    • Job interview questions
    • Job postings
    • Relocation tips

     

  • Is Baker College Online accredited?

    Baker Online is part of Baker College, a private, non-profit, regionally accredited, degree granting, higher educational institution with locations throughout Michigan.

    As an accredited college, Baker College has been granted legal authority by the state of Michigan to operate as a nonprofit educational corporation and is empowered to grant certificates, associate, bachelor, master, and doctoral degrees. It is approved for veterans’ benefits. Baker College is recognized as an institution of higher education by the U.S. Secretary of Education, U.S. Department of Education.

    All Baker Online undergraduate and graduate programs are accredited by the following regional institutional accreditor: The Higher Learning Commission, A Commission of the North Central Association of Colleges and Schools, 30 North LaSalle Street, Suite 2400, Chicago, Illinois 60602-2504; (800) 621-7440; Web address: http://www.hlcommission.org. Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Some Baker Online graduate programs have additional accreditation:

  • How do online classes work?


    After you enroll, and are accepted to your online program, you sign-up, or "register" for your first courses. Like all Baker Online students, you will begin your online experience with a three-week online class designed to orient you to the Baker Online classroom, and review the expectations and requirements of Baker Online students. When you have completed this course successfully, you can move on to additional online courses.

  • How do I apply for a student loan?

    Once you have applied for financial aid, you will receive a Financial Aid Notification package from the Financial Aid office. Your FAFSA serves as the application for the Student Loan. If it is determined that you qualify for student loan funds, the eligibility amounts will be listed on your award notification, and a student Loan Request Form will be included with the award package. The Loan Request Form must be completed and returned to the Financial Aid Office before the loan process can begin.

    If you are a new student and would like to request student loan funds to help cover your educational expenses you will need to:

    • Complete the paper loan request form indicating the amount you would like to borrow.
    • Sign and date the form.
    • Return the form to the Financial Aid office.

    If you are a returning student and would like to request student loan funds to help cover your educational expenses you will need to:

    • Log into the SOLAR system.
    • Select STAR System.
    • Select Financial Aid office.
    • Select Loan Request.
    • Select the appropriate financial aid year and click Continue.
    • Select the type of loan you would like to request and click Continue.
    • Read the Stafford Loan Request Authorization information and click I Agree.
    • Type in the requested dollar amount and click Submit Request.
  • Load More FAQ'S
Shawn Mann - Baker College Military Education Programs
Testimonial quote

Military Friendly…to me means just one thing; at the end of the day, we're serving the student.

Shawn Mann
Baker College Military Education Programs