Programs

As a Marketer, you provide the link between businesses that have goods and services to sell and customers who want to purchase them. Your Marketing degree can lead to a variety of careers — marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

In this program, you will:

• Gain a solid background in the concepts of marketing and business.
• Study the full range of marketing activities, including research, strategic planning, product development, sales management, and marketing communications.
• Participate in active learning and demonstrate an understanding of basic business principles using case studies and business simulations.
• Use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations.
• Develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations.