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Bachelor of Business Administration

Marketing

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Business moves too quickly today. I don’t need to be training someone… a new graduate. At Baker College they have those students career ready. It makes them very employable.
Jaynell Hogan Gazillion & One

As a Marketer, you provide the link between businesses that have goods and services to sell and customers who want to purchase them. Your Marketing degree can lead to a variety of careers — marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

In this program, you will:

  • Gain a solid background in the concepts of marketing and business.
  • Study the full range of marketing activities, including research, strategic planning, product development, sales management, and marketing communications.
  • Participate in active learning and demonstrate an understanding of basic business principles using case studies and business simulations.
  • Use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations.
  • Develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations.

Accreditation/Approval/Certification Status

External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.

The Marketing Program is accredited through the International Assembly for Collegiate Business Education.

Explore your new career.
Marketing Explore your new career.

Career Facts

  • The average annual salary for a Marketing Manager is more than $98,700.
  • Actual salaries, however, vary widely depending on industry and job responsibilities.
  • Employment opportunities for Marketing Managers are expected to increase 12 percent by 2016, which is about average.
  • Marketing Management jobs are highly coveted and equally competitive.
  • Because of their importance and high level of visibility within an organization, marketing managers are often prime candidates for advancement.
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