Total Hours Needed to Graduate:
120 Hours

Marketing Major

36 Hours
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
MKT 1150
Introduction to Marketing Media Tools and Design
3

Introduces Adobe Creative Suite: Illustrator, Photoshop, InDesign, and Dreamweaver to students. Students will learn the basic functionality of each program and each program's utility and feasibility in marketing communications.

Prerequisite(s):
MKT 1110

MKT 2010
Contemporary Trends in Social Media Marketing
3

Introduces strategies and best practices for students to use social media in marketing communications. Students will engage in real client and/or simulated social media campaigns to learn how to integrate social media as a working component of a marketing strategy.

Prerequisite(s):
MKT 1110, MKT 1150

Corequisite(s):
MKT 1150

MKT 3110
Consumer Behavior
3

Studies consumer functions such as decision-making, attitude formation and change, cognition, perception, and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse American consumer.

Prerequisite(s):
MKT 1110

MKT 3410
Digital Marketing I
3

Explores how digital advertising and social media fit into the marketing process. Introduces the concept of building brand communities by interactive, two-way communication through the objectives of theory, tactics, media, and planning. Topics include strategic communication planning, digital media, social media, customer relationship management, ethics, and digital marketing careers.

Prerequisite(s):
ENG 1010, MGT 1010, MKT 1110

MKT 3420
Digital Marketing II
3

Continues the exploration of how digital advertising and social media fit into the marketing process. Emphasis will be on social networking, crowd-sourcing, mobile computing, location marketing, and development of a digital marketing plan using social media integrated with the more traditional marketing tools to fulfill the organization's objectives of satisfying the customer. Students will develop a digital marketing campaign in the course.

Prerequisite(s):
MKT 3410

MKT 3510
Marketing Analytics
3

Continues the exploration of data analysis related to marketing. Students will examine a systematic and objective approach to marketing research focusing on gathering and analyzing information to make better marketing decisions. Various research methodologies are reviewed and students will work on developing data gathering instruments, participate in collecting the data, analyzing the data and producing effective reports which can be used in decision making.

Prerequisite(s):
BUS 2110, MKT 1110

MKT 4010
Marketing Research
3

Explores the concept that in order to satisfy a need and create customer satisfaction, a business must know about its customers. Students will examine a systematic and objective approach to marketing research focusing on gathering and analyzing information to make better marketing decisions. Research methods will focus on planning, problem solving, and controlling. Methodologies covered include correlation, experimentation, observation, survey, and case study research.

Prerequisite(s):
BUS 2110, MKT 1110

Corequisite(s):
MKT 3510

MKT 4110
International Marketing
3

Analyzes world markets, their respective consumers and environments, and the marketing management required to meet the demands of true global markets. Cultural environments, opportunity assessment, and global marketing strategies are considered.

Prerequisite(s):
MKT 1110

MKT 4310
Marketing Strategy and Design
3

Gives students the opportunity to participate in a course that integrates previous marketing content knowledge in a problem-based learning environment. Students will design an integrated marketing campaign including a detailed marketing plan which incorporates a marketing code of ethics, and effective communication plan for the presentation of this integrated marketing campaign to both internal and external stakeholders. This is the capstone course of the Bachelor in Business Administration in Marketing program.

Prerequisite(s):
MKT 3110, MKT 3420, MKT 3510

MKT 4410
Sales Strategy
3

Familiarizes students with the steps of the selling process from beginning to end, with a focus on organization and a systematic approach. Topics include communication, the strategic selling process, sales careers, understanding your customer, distribution channels, and using technology.

Prerequisite(s):
MKT 3110, MKT 3420, MKT 3510

Corequisite(s):
MKT 4310

WRKBS2010
Work Experience
3

Provides a 120-hour learning experience in an appropriate work environment structured to allow students to develop skills and gain training in their major field. Program completion based on Associate or Bachelor requirements may vary between programs. There may be certain course requirements that require completion prior to enrolling in the work experience course. *Note: Students in the BBA would take this as their first required work experience.

Prerequisite(s):
MGT 1010

WRKBS4010
Work Experience
3

Provides a 120-hour learning experience in an appropriate work environment structured to allow students to develop skills and gain training in their major field. Program completion based on Associate or Bachelor requirements may vary between programs. There may be certain course requirements that require completion prior to enrolling in the work experience course. *Note: Students in the BBA would take this course as their 2nd required work experience.

Prerequisite(s):
WRKBS2010

Business Requirements

54 Hours
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
ACC 1010
Principles of Accounting I
3

Introduces students to the concepts of financial accounting, including the completion of the accounting cycle, preparation of the financial statements, and detailed coverage of cash, receivables, inventory, fixed assets and liabilities.

Corequisite(s):
MTH 1050 OR MTH 1110

ACC 1020
Principles of Accounting II
3

Enables the students to prepare, evaluate, and use accounting data as an introduction to the accounting profession. The mechanics of financial accounting and the overall effect of accounting procedures on published financial statements are examined in detail. Alternative accounting procedures and their impacts on the financial statements are also examined. Coverage includes extensive examination of the accounting equation as well as the accounting process as it relates to receivables, inventory, fixes assets, and bonds payable.

Prerequisite(s):
ACC 1010

BUS 2110
Business Analytics
3

Introduces the data analysis process and the role of business decision making. Explores qualitative and quantitative data, data vs. information, data research, relevance, validity, business intelligence tools, ethical and legal implications of data analysis, data integrity, primary and secondary data, MAIP (Measurement Analysis, Interpretation Presentation) and ethical and legal implications of data analysis.

Prerequisite(s):
ENG 1010, MGT 1010, MTH 1050 OR ENG 1010, MGT 1010, MTH 1110

ECN 2010
Principles of Macroeconomics
3

Provides an introduction to aggregate economic issues to include inflation, unemployment, and Gross Domestic Product (GDP); economic theories; market system; and the role of government.

ECN 2110
Principles of Microeconomics
3

Examines the functions of individual business decision making, market structures, market failures, and the role of government within the economy.

ELECTIVE
Business Electives
15

FIN 1010
Personal Finance
3

Provides a balanced exposure to development and understanding the various aspects involved in managing one's personal finance.

FIN 3010
Principles of Finance
3

Covers working capital management, capital budgeting issues, a study of the time value of money, financial statement analyses, valuation of financial instruments, term structure of interest rates, and analyses of short- and long-term capital markets.

Prerequisite(s):
ACC 1020, MTH 1050 OR ACC 1020, MTH 1110

LAW 2110
Business Law
3

Provides students with an introduction to the legal issues inherent in dynamic business environments. Topics covered include the legal system, including an examination of constitutional law; business torts; contracts; intellectual property; criminal law; and the ethical considerations for business decision making.

MGT 1010
Introduction to Business
3

Provides a basic understanding of many aspects of business through an overview of the changing business environment, the roles of small businesses, entrepreneurs, and the importance of customer relations, management, and marketing. Financial management, accounting and banking will also be discussed.

MGT 3010
Principles of Management
3

Provides an understanding of leadership styles, the managerial process, organizational resources and how to use them, various motivation/behavior theories, conflict management, and implementing and supporting changes. Students will compare different leadership styles and apply them in case scenarios, role plays and other group/team activities involving topics such as: change, employee behavior, conflict, ethics, decision making and managing resources.

Prerequisite(s):
ENG 1010, MGT 1010

MGT 3210
Management Information Systems
3

Explores the role of information systems in organizations. This course covers the major types of information systems and the impact that these systems have on organizations, including how information systems improve decision making and support the business strategy. Information system development and planning are covered, as well as information security and the challenges of future technology changes.

MKT 1110
Principles of Marketing
3

Examines the essentials of an introductory course than can be either a survey course or a prerequisite to more advanced marketing studies. Study includes product identification, positioning and pricing strategies, consumer need identification and making the connection between consumer needs and product advertising, basic distribution strategies, and some of the decision-making tools at the disposal of the marketing manager. This course is recommended as a first course for marketing majors.

MTH 2750
Statistical Methods
3

Focuses on data interpretation and practical application of introductory level statistics. Emphasizes a conceptual understanding of the use of statistics in various fields, including the ability to interpret results. Topics include development and analysis of descriptive statistics, inferential statistics (bivariate), and regression analysis. Students determine appropriate statistical methods, calculate basic statistical values, and analyze/interpret data sets including statistical software study results. MTH 2750 - Statistical Methods satisfies the MTA Statistics Pathway.

Prerequisite(s):
MTH 1050 OR MTH 1110

General Education Requirements

30 Hours
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
ENG 1010
College Composition I
3

Emphasizes academic writing by reading and thinking critically to strengthen essential communication skills through the use of the writing process. Various assignments focus on summary and response, analysis, and informative writing. Research practices and research writing in APA style are essential to the course.

ENG 1020
College Composition II
3

Continues developing students' critical thinking and writing skills through reading and argumentative writing. Emphasizes academic writing to articulate the relationships among language, knowledge, and power. Various assignments focus on position, argument analysis, and argumentative proposal. Research practices and research writing in APA style are essential to the course.

Prerequisite(s):
ENG 1010

HUM 4010
Philosophy of Ethics
3

Identifies and analyzes ethical situations in modern society. Examines the philosophical foundations for personal and professional ethics.

Prerequisite(s):
ENG 1020

SCI
Scientific Inquiry Elective
3

SOC 3210
Cultural Diversity
3

Examines the social construction of groups based on race, ethnicity and national origin, religion, gender, age, sexual orientation, and able-bodiedness. Sociological (as well as psychological, historical, economic, and anthropological) perspectives are applied to concepts such as prejudice, stereotyping, discrimination, racial and ethnic identity, racial formation, power and privilege, assimilation and pluralism, and tolerance. Emphasis is on increasing knowledge, personal awareness, and sensitivity.

SPK 2010
Oral Communication
3

Develops confidence and skill in many facets of oral communication. Students explore diverse topics and formats, using organization, research, and technology to deliver effective oral presentation.

Choose One MTH Group: A or B

COURSE NUMBER
COURSE TITLE
CREDIT HOURS
Featured Alumni

It’s a really tight knit group of faculty members that actually work in the field and can help you grow as a student and in your business… Baker is pretty career focused on a lot of things where they kind of set you  on a path and help you along to get to your career goal.

- Kevin Stankovich, Business Owner B.S. Interior Design, A.S. Architectural Construction
We're Here to Help
Ready to take the next step?

Contact us today to speak with a
Baker admissions expert.

Errors highlighted in red