baker.eduUndergraduate StudiesGraduate StudiesBaker Online

Bring your creative talents.

Digital Media offers great opportunities.

Digital Media Designers work as part of a team in marketing, advertising, public relations, and publishing. Combining visual art with technology, they develop concepts and ideas by connecting images, text, and layout to address client needs and solve communication problems creatively. Their creative solutions include brand identities, websites, printed materials, video, animations, packaging, and more.

Frequently Asked Questions
  • What is the high school GPA requirement to enroll into Baker?
    Baker College has a “right-to-try” admission policy. That means all students who have earned a high school diploma or its equivalent, such as a General Educational Development  (GED) certificate, are accepted at Baker. Find out more by reading our Undergraduate Admissions Requirements or by talking with an admissions advisor.
  • Can I take classes without a high school diploma or GED?
    If you haven't earned a diploma or a GED certificate, you may be able to take classes at Baker College. We will ask you to take placement tests to ensure you have the foundation of knowledge you need to successully complete college-level studies. Please contact the Admissions Office to learn more about our placement testing and admissions policy. Note: This does not apply to online students; for Baker Online, a diploma or GED certificate is required.
  • How do I apply for Financial Aid?
    Complete the Free Application for Federal Student Aid (FAFSA) using the school code for the Baker College Campus that you plan to attend. Remember, you must apply for financial aid every year. New applications are available after January 1st each year. Always complete your FAFSA as early as possible. To help speed the application process, we encourage you to have your taxes completed prior to applying. The Federal government’s FAFSA website allows you and/or your parent or guardian to link to the IRS website to retrieve tax information. Note: Students and parents of dependent students are required to apply for a Personal Identification Number (PIN) in order to sign the FAFSA application electronically. Please visit www.pin.ed.gov for more information.
  • How do I apply for a student loan?
    Once you have applied for financial aid, you will receive a Financial Aid Notification package from the Financial Aid office. Your FAFSA serves as the application for the Student Loan. If it is determined that you qualify for student loan funds, the eligibility amounts will be listed on your award notification, and a student Loan Request Form will be included with the award package. The Loan Request Form must be completed and returned to the Financial Aid Office before the loan process can begin. If you are a new student and would like to request student loan funds to help cover your educational expenses you will need to:
    • Complete the paper loan request form indicating the amount you would like to borrow.
    • Sign and date the form.
    • Return the form to the Financial Aid office.
    If you are a returning student and would like to request student loan funds to help cover your educational expenses you will need to:
    • Log into the SOLAR system.
    • Select STAR System.
    • Select Financial Aid office.
    • Select Loan Request.
    • Select the appropriate financial aid year and click Continue.
    • Select the type of loan you would like to request and click Continue.
    • Read the Stafford Loan Request Authorization information and click I Agree.
    • Type in the requested dollar amount and click Submit Request.
  • How do online classes work?

    After you enroll, and are accepted to your online program, you sign-up, or "register" for your first courses. Like all Baker Online students, you will begin your online experience with a three-week online class designed to orient you to the Baker Online classroom, and review the expectations and requirements of Baker Online students. When you have completed this course successfully, you can move on to additional online courses.
  • Is Baker College Online accredited?
    Baker Online is part of Baker College, a private, non-profit, accredited, degree granting, higher educational institution with locations throughout Michigan. As an accredited college, Baker College has been granted legal authority by the state of Michigan to operate as a nonprofit educational corporation and is empowered to grant certificates, associate, bachelor, master, and doctoral degrees. It is approved for veterans’ benefits. Baker College is recognized as an institution of higher education by the U.S. Secretary of Education, U.S. Department of Education. All Baker Online undergraduate and graduate programs are accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org Baker College is an Academic Quality Improvement Program (AQIP) participant. Some Baker Online graduate programs have additional accreditation:
  • Does Baker provide any help in my job search?

    As a graduate of Baker College, you are eligible for our Lifetime Employment Services, which include:
    • Job searching techniques
    • Resume and cover letter assistance
    • Job interview questions
    • Job postings
    • Relocation tips
  • Is Baker accredited?
    Yes. Baker College is accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org. Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Additional Accreditations

    Baker has also earned specialized accreditations for programs and degrees in:
    • Business Administration
    • Engineering and Technology
    • Health Sciences
    • Human Services
    • School of Education
    • School of Nursing
    For details about these specialized accreditations, see the individual Programs and Degrees pages.
  • How can I send a copy of my official transcripts to another organization?
    To access your transcripts, log into the SOLAR System, select the Star System and select the Academic Office. Once there, click on the transcripts link.

Program Availability

Program availability varies by campus. Please contact the Admissions Department on your campus to learn more.

General Requirements

A general education core is required for all Associate and Bachelor degrees. All graduates must meet the general education requirements established by each academic program.

College Success Online (COL112) is required for all first-time undergraduate freshmen and all online students enrolled in a certificate or degree program. This course will inform students of campus services, policies and procedures, and address learning styles and study strategies.

Many of the courses and programs at Baker College are offered in an online delivery format. See Online Programs. Contact your campus Academic / Administrative Office for details about online courses.

An Introduction to Your Life at Baker College

The Academic Welcome Experience provides students with a smooth and helpful transition to college life. Students will become familiar with campus life, academic requirements, student expectations, learning environments, and the many services and resources available to them. It is also an important time for forming relationships and connections with fellow students, program advisors, and other members of the Baker College community.

Throughout the Academic Welcome Experience, students participate in a wide array of academic, intellectual, social, and professional experiences available at Baker College. Students connect with their advisors and participate in informational sessions aimed toward exploring career opportunities, networking with professionals in their fields, and sharing program information.

Getting Started

There’s a lot you can learn about Baker College here on the Web, but talking with an admissions advisor will help you get a better understanding of everything we offer. Contact us to request more information, schedule a visit to the campus nearest you, or get started by applying online.

Request Information
Schedule a Visit
Apply Online

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Baker is a great school to go to; we’re going to get you out there doing the real deal.

Ann Jacob
Baker College of Auburn Hills

Digital Media Design

Bring your creative talents.

Digital Media offers great opportunities.

Digital Media Designers work as part of a team in marketing, advertising, public relations, and publishing. Combining visual art with technology, they develop concepts and ideas by connecting images, text, and layout to address client needs and solve communication problems creatively. Their creative solutions include brand identities, websites, printed materials, video, animations, packaging, and more.

Career Facts

$45,900

Median salary for Graphic Designers

1%

Estimated employment increase by 2022

$85,610

Median salary for Art Directors

View citations

Overview

Overview

Baker’s Digital Media Design associate degree program is designed to develop your graphic design proficiency in print and digital formats, and provide you with marketing communications and Web development experience.

Using the latest technology, you learn how to apply technical and creative skills to effectively communicate ideas and information in a variety of business environments. You learn from design professionals who take a business-oriented approach, not only developing your talents in communicating ideas visually, but increasing your marketability.

As a program graduate, you’ll be fully prepared to begin a great career in an environment where graphic design, marketing, advertising, sales, public relations, training, and education are essential to business success.

Course Information

Course Information

Digital Media Design Major69 Hours
Course Number Course Title Credit Hours

DMD 101

4 Quarter Hours

Introduces students to the design process and design principles used in conjunction with current digital media production. Projects explore the elements of typography, color, layout, and creative conceptualization.

Introduction to Digital Media Communications 4

DMD 111

4 Quarter Hours

Introduces students to various processes in creating vector-based graphics and illustrations. Color, texture, form, shape, and type manipulation techniques are applied to the design of logos, technical illustrations, icon symbols and other miscellaneous pieces. Students use industry standard illustration software on multiple computer platforms.

Prerequisite(s):
GRC 101A, any INF class.
Introduction to Digital Design/Illustration 4

DMD 121

4 Quarter Hours

Introduces students to the basics of page layout integrating design elements and principles to create a variety of visual communication documents such as newsletters, brochures, and books. Students use industry standard desktop publishing software on multiple computer platforms.

Prerequisite(s):
GRC 101A, any INF class.
Introduction to Digital Publishing 4

DMD 131

4 Quarter Hours

Introduces students to raster-based editing software used to produce graphics for the web and print. Topics include basic image adjustment and retouching techniques as well as methods for manipulating, repairing, and combining images.

Prerequisite(s):
Any of the INF courses.
Introduction to Graphic Imaging 4

DMD 201

4 Quarter Hours

Introduces students to the principles of typographic design through the study of the evolution of letterforms and type anatomy.   Students will learn the essential tools to digitally format and manipulate type attributes in computer applications as well as identify type styles and fonts appropriate to the message communicated.

Prerequisite(s):
GRC 104.
Typography 4

DMD 211

4 Quarter Hours

Introduces the processes involved with establishing brand identity design. This course examines design process methods and  visual problem-solving skills to communicate a consistent product and/or corporate identity system. Students will focus on aligning the company’s image with its mission, culture, and values.

Prerequisite(s):
GRC 121, GRC 131A, GRC 201B.
Corporate Branding Design 4

DMD 212

4 Quarter Hours

Utilizes the design process to organize a large amount of copy and imagery into an industry appropriate publication. Students will learn the practice of managing and meeting a potential client’s goals and expectations as it pertains to the layout of content appropriate documents. Students use industry standard desktop publishing software, Adobe InDesign, to produce print-ready or digital output.

Prerequisite(s):
GRC 121, GRC 131A, GRC 211B.
Publication Design Processes 4

DMD 213

4 Quarter Hours

Focuses on the execution of collaborative projects for clients from a variety of businesses. Students will focus on solving real world design problems involving orientation, analysis, conception, design, formal presentation, implementation, and evaluation.

Prerequisite(s):
GRC 212B.
Collaborative Design Processes 4

DMD 241

4 Quarter Hours

Emphasizes the technology and processes used in the preparation of digital files to create electronic press-ready output for commercial printing and publishing. Students will learn proper preflight procedures and proofing standards to ensure accurate and predictable printing outcomes.

Prerequisite(s):
GRC 121, GRC 131A, GRC 201B.
Digital Media Production Methods 4

DMD 251

4 Quarter Hours

Provide students essential information pertaining to the business practices of design including: proposals, contracts, competitive analysis, salary standards, project management tools and pricing. Students will prepare a project management kit for a real-world client.

Prerequisite(s):
GRC 131A, GRC 211B or DVP 151.
Corequisite(s):
DVP 252 or GRC 212B.
Digital Media Business Practices 4

DMD 291

4 Quarter Hours

Allows students the opportunity to rework designs created in earlier courses as well as freelance and intern projects to develop both traditional print and digital portfolios. Students will develop a self-promotional identity package including a creative resume.

Prerequisite(s):
GRC 212B.
Portfolio Development 4

HUM 102B

4 Quarter Hours

Cultivates the student’s appreciation and enjoyment of art. Time periods, geographical centers, cultural and societal influences, stylistic characteristics of major art movements, and artists from each movement from the Baroque period to the present are studied.

Art and Architecture II (Baroque to Modern) 4

MKT 111B

4 Quarter Hours

Examines the essentials of an introductory course than can be either a survey course or a prerequisite to more advanced marketing studies. Study includes product identification, positioning and pricing strategies, consumer need identification and making the connection between consumer needs and product advertising, basic distribution strategies, and some of the decision-making tools at the disposal of the marketing manager. This course is recommended as a first course for marketing majors.

Principles of Marketing 4

WEB 111B

4 Quarter Hours

Introduces concepts in website development using Hypertext Mark-up Language (HTML) and other components such as Cascading Style Sheets (CSS) and Javascript. Topics will include: evolution of web development, website design concepts, standard HTML techniques, and trends in the field of web Development.

Introduction to HTML 4

WEB 121A

4 Quarter Hours

Instructs students in the creation of a website and in the use of web page development tools. Students apply their skills in the creation of web pages using text, graphics, tables, and frames. This course will enable students to create their own web pages and websites for publishing information on the Internet. Emphasis on effective design and layout of web pages and sites is provided.

Prerequisite(s):
Any INF course or WEB 111B.
World Wide Web Design 4

WEB 201

4 Quarter Hours

Introduces students to web-development tools for animation. Enables students to produce websites with interactive objects, graphics, and animation.

Prerequisite(s):
WEB 111B.
Web Multi-Media 4

WRK 291B

1 Quarter Hours

Covers all phases of securing employment in a required seminar. Major topics include resume preparation, interview strategy, job application, job search action planning, personal appearance, and coordination of the graduate’s employment search activity with the College Career Services Office. Students in degree programs may complete the seminar requirement any time during their final two quarters. Certificate students should attend in their last quarter.

Prerequisite(s):
Sophomore status.
Professional Career Strategies 1

WRKTC 201

4 Quarter Hours

Provides a 120-hour minimum learning experience in an appropriate work environment structured to allow students to develop skills and gain training in their major field.

Prerequisite(s):
ENG 102 (Associate Degrees), 108 Credit Hours in CYBER DEFENSE MAJOR, 48 Credit Hours in GENERAL EDUCATION REQUIREMENTS, minimum GPA 2.00.
Work Experience 4
General Education Requirements30 Hours
Course Number Course Title Credit Hours

ENG 101

4 Quarter Hours

Emphasizes academic writing by reading and thinking critically to strengthen essential communication skills through the use of the writing process. Various assignments focus on summary and response, analysis, and informative writing. Research practices and research writing in APA style are essential to the course.

Prerequisite(s):
ENG 091 or satisfies developmental writing or placement exam, ENG 098B or satisfies developmental reading or placement exam.
Composition I 4

ENG 102

4 Quarter Hours

Continues developing students’ critical thinking and writing skills through reading and argumentative writing. Emphasizes academic writing to articulate the relationships among language, knowledge, and power. Various assignments focus on position, argument analysis, and argumentative proposal. Research practices and research writing in APA style are essential to the course.

Prerequisite(s):
C or better in ENG 101 or placement exam and approved writing sample.
Composition II 4

INF 112

2 Quarter Hours

Introduces students to word processing software and applications. This will include demonstrating the ability to perform basic Windows operations commands and word processing commands, which include creating, saving, printing, formatting, editing, and retrieving documents.

Word Processing 2

INF 141A

2 Quarter Hours

Provides students with hands-on experience in the use of Microsoft PowerPoint to develop computer-based presentations. Topics include creating slides, handouts, speaker’s notes, and outlines as well as the use of PowerPoint Wizards and Templates.

Microsoft PowerPoint 2

INF 161

2 Quarter Hours

Explores timely social, legal, philosophical, ethical, political, constitutional, and economic implications of computing and technology. Coverage of the issues related to a technological society including social networking, privacy topics such as cameras in cell phones, access to our search queries and all sorts of data we put on the Web, social networking, location tracking, high-tech surveillance systems, intellectual property, professional ethics and responsibilities, and crime.

Technology and Society 2

MTH 108

4 Quarter Hours

Solves contemporary, real-world problems by mathematical reasoning utilizing concepts from algebra, finance, and statistics. Key topics include personal finance, mathematical models, functions and relations, dimensional analysis, statistical reasoning, and Euclidean geometry. This class focuses on quantitative literacy and the application of the above concepts in a variety of professional disciplines.

Prerequisite(s):
MTH 099E or satisfies developmental pre-algebra or placement exam.
College Mathematics I: Reasoning and Application 4

SPK 201

4 Quarter Hours

Develops confidence and skill in many facets of oral communication. Students explore diverse topics and formats, using both organization and research to support themselves during oral presentations.

Oral Communication 4

WRI 115

4 Quarter Hours

Addresses professional standards of communication with a focus on 21st century technology. Continues  developing students’ critical thinking and writing skills to prepare them to be effective communicators in the workplace. Students evaluate the audience before choosing and applying the appropriate communication medium and style. Required elements include an employment portfolio, a group project/presentation, and an exploration of communication in the student’s individual career field.

Prerequisite(s):
ENG 102
Workplace Communication 4
Select 1 Course from the Following
Course Number Course Title Credit Hours

PSY 101

4 Quarter Hours

Provides a foundation for understanding human relations with applications to both personal and professional growth. Focus is on examining the basic dynamics of human relations, how social influences shape thought and behavior, effective ways to develop skills of human relations, and the importance of multicultural competency within human relations.

Human Relations 4

PSY 111

4 Quarter Hours

Provides a foundation of knowledge in psychology examining key topics related to understanding human thoughts and behavior. Topics include an exploration of factors that influence thoughts and behavior, psychology as a science, sensation/perception, motivation, emotion, memory, cognition, personality, as well as key figures, research, and theories within psychology. Applying concepts to real-life settings is a focus throughout the course.

General Psychology 4
Quarter Hours Required for Graduation 99
Program Description

Program Description

The Digital Media Design program focuses on application of the latest concepts and technology relating to presentation of information in a creative, organized, and effective manner. Graduates with these skills have career choices in areas such as Web and graphic design, print production, marketing, and communications.

Accreditation

Accreditation

Accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org

Baker College is an Academic Quality Improvement Program (AQIP) participant.

FAQ's

  • What is the high school GPA requirement to enroll into Baker?
    Baker College has a “right-to-try” admission policy. That means all students who have earned a high school diploma or its equivalent, such as a General Educational Development  (GED) certificate, are accepted at Baker. Find out more by reading our Undergraduate Admissions Requirements or by talking with an admissions advisor.
  • Can I take classes without a high school diploma or GED?
    If you haven't earned a diploma or a GED certificate, you may be able to take classes at Baker College. We will ask you to take placement tests to ensure you have the foundation of knowledge you need to successully complete college-level studies. Please contact the Admissions Office to learn more about our placement testing and admissions policy. Note: This does not apply to online students; for Baker Online, a diploma or GED certificate is required.
  • How do I apply for Financial Aid?
    Complete the Free Application for Federal Student Aid (FAFSA) using the school code for the Baker College Campus that you plan to attend. Remember, you must apply for financial aid every year. New applications are available after January 1st each year. Always complete your FAFSA as early as possible. To help speed the application process, we encourage you to have your taxes completed prior to applying. The Federal government’s FAFSA website allows you and/or your parent or guardian to link to the IRS website to retrieve tax information. Note: Students and parents of dependent students are required to apply for a Personal Identification Number (PIN) in order to sign the FAFSA application electronically. Please visit www.pin.ed.gov for more information.
  • How do I apply for a student loan?
    Once you have applied for financial aid, you will receive a Financial Aid Notification package from the Financial Aid office. Your FAFSA serves as the application for the Student Loan. If it is determined that you qualify for student loan funds, the eligibility amounts will be listed on your award notification, and a student Loan Request Form will be included with the award package. The Loan Request Form must be completed and returned to the Financial Aid Office before the loan process can begin. If you are a new student and would like to request student loan funds to help cover your educational expenses you will need to:
    • Complete the paper loan request form indicating the amount you would like to borrow.
    • Sign and date the form.
    • Return the form to the Financial Aid office.
    If you are a returning student and would like to request student loan funds to help cover your educational expenses you will need to:
    • Log into the SOLAR system.
    • Select STAR System.
    • Select Financial Aid office.
    • Select Loan Request.
    • Select the appropriate financial aid year and click Continue.
    • Select the type of loan you would like to request and click Continue.
    • Read the Stafford Loan Request Authorization information and click I Agree.
    • Type in the requested dollar amount and click Submit Request.
  • How do online classes work?

    After you enroll, and are accepted to your online program, you sign-up, or "register" for your first courses. Like all Baker Online students, you will begin your online experience with a three-week online class designed to orient you to the Baker Online classroom, and review the expectations and requirements of Baker Online students. When you have completed this course successfully, you can move on to additional online courses.
  • Is Baker College Online accredited?
    Baker Online is part of Baker College, a private, non-profit, accredited, degree granting, higher educational institution with locations throughout Michigan. As an accredited college, Baker College has been granted legal authority by the state of Michigan to operate as a nonprofit educational corporation and is empowered to grant certificates, associate, bachelor, master, and doctoral degrees. It is approved for veterans’ benefits. Baker College is recognized as an institution of higher education by the U.S. Secretary of Education, U.S. Department of Education. All Baker Online undergraduate and graduate programs are accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org Baker College is an Academic Quality Improvement Program (AQIP) participant. Some Baker Online graduate programs have additional accreditation:
  • Does Baker provide any help in my job search?

    As a graduate of Baker College, you are eligible for our Lifetime Employment Services, which include:
    • Job searching techniques
    • Resume and cover letter assistance
    • Job interview questions
    • Job postings
    • Relocation tips
  • Is Baker accredited?
    Yes. Baker College is accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org. Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Additional Accreditations

    Baker has also earned specialized accreditations for programs and degrees in:
    • Business Administration
    • Engineering and Technology
    • Health Sciences
    • Human Services
    • School of Education
    • School of Nursing
    For details about these specialized accreditations, see the individual Programs and Degrees pages.
  • How can I send a copy of my official transcripts to another organization?
    To access your transcripts, log into the SOLAR System, select the Star System and select the Academic Office. Once there, click on the transcripts link.
Watch this testimonial Watch Testimonial

I wouldn’t be in the position that I’m in, without having my degree.

Sandy Schrah
General Motors