Learn by doing.

Prepare for a dynamic career.

Marketing brings together businesses that have goods or services to sell with customers who may purchase them. It’s a broad discipline that includes many areas—market research, advertising, packaging, sales, distribution, and more. Marketing professionals work in all these areas, helping to identify and satisfy customer needs by applying their creativity and skills in strategic planning, communications, and leadership.

Discover Your
New Career

FAQ'S

  • How can I send a copy of my official transcripts to another organization?

    To access your transcripts, log into the SOLAR System, select the Star System and select the Academic Office. Once there, click on the transcripts link.

  • Is Baker accredited?

    Yes. Baker College is accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org.

    Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Additional Accreditations

    Baker has also earned specialized accreditations for programs and degrees in: 

    • Business Administration
    • Early Childhood Learning
    • Engineering and Technology
    • Health Sciences
    • School of Nursing

    For details about these specialized accreditations, see the individual Programs and Degrees pages. 

  • Does Baker provide any help in my job search?


    As a graduate of Baker College, you are eligible for our Lifetime Employment Services, which include:

    • Job searching techniques
    • Resume and cover letter assistance
    • Job interview questions
    • Job postings
    • Relocation tips

     

  • Is Baker College Online accredited?

    Baker Online is part of Baker College, a private, non-profit, accredited, degree granting, higher educational institution with locations throughout Michigan.

    As an accredited college, Baker College has been granted legal authority by the state of Michigan to operate as a nonprofit educational corporation and is empowered to grant certificates, associate, bachelor, master, and doctoral degrees. It is approved for veterans’ benefits. Baker College is recognized as an institution of higher education by the U.S. Secretary of Education, U.S. Department of Education.

    All Baker Online undergraduate and graduate programs are accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org

    Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Some Baker Online graduate programs have additional accreditation:

  • How do online classes work?


    After you enroll, and are accepted to your online program, you sign-up, or "register" for your first courses. Like all Baker Online students, you will begin your online experience with a three-week online class designed to orient you to the Baker Online classroom, and review the expectations and requirements of Baker Online students. When you have completed this course successfully, you can move on to additional online courses.

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Program Availability

Program availability varies by campus. Please contact the Admissions Department on your campus to learn more.

General Requirements

A general education core is required for all Associate and Bachelor degrees. All graduates must meet the general education requirements established by each academic program.

College Success Strategies (COL111A) or College Success Online (COL112) is required for all first-time freshmen and all online students enrolled in a certificate or degree program. This course will inform students of campus services, policies and procedures, and address learning styles and study strategies.

Many of the courses and programs at Baker College are offered in an online delivery format. See Online Programs. Contact your campus Academic / Administrative Office for details about online courses.

Getting Started

There's a lot you can learn about Baker College here on the Web, but talking with an admissions advisor will help you get a better understanding of everything we offer. Contact us to request more information, schedule a visit to the campus nearest you, or get started by applying online.

Request Information
Schedule a Visit
Apply Online

Chris Bagwell Testimonial - Baker College Graduate
Watch this testimonial Watch Testimonial

Baker is very strategic. They know what it takes to get the job done.

Chris Bagwell
Marketing Bachelor Degree from Baker College

MarketingBachelor of Business Administration

Learn by doing.

Prepare for a dynamic career.

Marketing brings together businesses that have goods or services to sell with customers who may purchase them. It’s a broad discipline that includes many areas—market research, advertising, packaging, sales, distribution, and more. Marketing professionals work in all these areas, helping to identify and satisfy customer needs by applying their creativity and skills in strategic planning, communications, and leadership.

Discover Your Future Marketing Career

Career Facts

$60,300

Median salary for Market Research Specialists

32%

Estimated employment increase by 2022

$115,750

Median salary for Marketing Managers

View citations
Overview

Baker’s Marketing program is interactive, providing you with a solid foundation in the concepts of marketing and business. Our program faculty, who have deep marketing experience, draw on their knowledge to lead you through coursework that includes case studies, business simulations, and other individual and team activities. As you learn the marketing process and functions, you develop the analytical, technical, and communication skills you need for a successful career.

As a graduate, you will be prepared for an entry-level position in marketing in a wide variety of industries.

Course Information
Marketing Major37 Hours
Course NumberCourse TitleCredit Hours
BUS 211
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4 Quarter Hours

Introduces the data analysis process and the role of business decision making.  Explores qualitative and quantitative data, data vs. information, data research, relevance, validity, business intelligence tools, ethical and legal implications of data analysis, data integrity, primary and secondary data, MAIP (Measurement Analysis, Interpretation Presentation) and ethical and legal implications of data analysis.

Prerequisite(s):
Bachelor of Digital Media Technology majors: ENG 101, MKT 111B, MTH 111. Bachelor of Information Systems majors: ENG 101, MGT 101, MTH 108. All other majors: ENG 101, MGT 101, MKT 111B, MTH 108
Business Analytics4
MKT 131
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4 Quarter Hours

Introduces the steps of the selling process from beginning to end, with a focus on organization and a systematic approach. Topics include communication, the strategic selling process, sales careers, understanding your customer, and using technology.

Prerequisite(s):
ENG 101
MGT 101, MKT 111B.
Personal Selling4
MKT 241
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4 Quarter Hours

Explores how digital advertising and social media fit into the marketing process. Introduces the concept of building brand communities by interactive, two-way communication through the objectives of theory, tactics, media, and planning. Topics include strategic communication planning, digital media, social media, customer relationship management, ethics, and digital marketing careers.

Prerequisite(s):
ENG 101
MGT 101, MKT 111B.
Advertising/Digital Marketing I4
MKT 261
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4 Quarter Hours

Provide students an opportunity to apply all acquired business knowledge to real life business and organizations. Focus will be on providing viable solutions with value stream relevance in a dynamic marketing environment. This is the capstone course for the Associate degree in Marketing.

Prerequisite(s):
MKT 131, MKT 241, MKT 251
Marketing Planning4
MKT 312
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4 Quarter Hours

Studies consumer functions such as decision-making, attitude formation and change, cognition, perception, and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse American consumer.

Prerequisite(s):
MKT 261
Consumer Behavior4
MKT 342
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4 Quarter Hours

Continues the exploration of how digital advertising and social media fit into the marketing process. Emphasis will be on social networking, crowd-sourcing, mobile computing, location marketing, and development of a digital marketing plan using social media integrated with the more traditional marketing tools to fulfill the organization's objectives of satisfying the customer. Students will develop a digital marketing campaign in the course.

Prerequisite(s):
MKT 261
Digital Marketing II4
MKT 352
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4 Quarter Hours

Continues the exploration of data analysis related to marketing. Students will examine a systematic and objective approach to marketing research focusing on gathering and analyzing information to make better marketing decisions. Various research methodologies are reviewed and students will work on developing data gathering instruments, participate in collecting the data, analyzing the data and producing effective reports which can be used in decision making.

Prerequisite(s):
MKT 261
Marketing Analytics II4
MKT 436
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4 Quarter Hours

Gives students the opportunity to participate in a course that integrates previous marketing content knowledge in a problem-based learning environment. Students will design an integrated marketing campaign including a detailed marketing plan which incorporates a marketing code of ethics, and effective communication plan for the presentation of this integrated marketing campaign to both internal and external stakeholders. This is the capstone course of the Bachelor in Business Administration in Marketing program.

Prerequisite(s):
MKT 312, MKT 342, MKT 352
Marketing Strategy and Design4
WRK 291B
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1 Quarter Hours

Covers all phases of securing employment in a required seminar. Major topics include resume preparation, interview strategy, job application, job search action planning, personal appearance, and coordination of the graduate's employment search activity with the College Career Services Office. Students in degree programs may complete the seminar requirement any time during their final two quarters. Certificate students should attend in their last quarter.

Prerequisite(s):
Sophomore status.
Professional Career Strategies1
WRKBS 201
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4 Quarter Hours

Provides a 120-hour learning experience in an appropriate work environment structured to allow students to develop skills and gain training in their major field. Program completion based on Associate or Bachelor requirements may vary between programs. There may be certain course requirements that require completion prior to enrolling in the work experience course.

Work Experience4
Business Requirements48 Hours
Course NumberCourse TitleCredit Hours
ACC 121
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4 Quarter Hours

Introduces students to the concepts of financial accounting, including the completion of the accounting cycle, preparation of the financial statements, and detailed coverage of cash, receivables, inventory, fixed assets and liabilities.

Prerequisite(s):
MTH 091 or satisfies developmental math or placement exam.
Corequisite(s):
INF 113
Fundamentals of Accounting I4
ACC 122
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4 Quarter Hours

Introduces students to the concepts of managerial accounting, including financial statement analysis, job order costing, budgeting, cost-volume-profit analysis, and use of other managerial decision-making tools.

Prerequisite(s):
ACC 121, INF 113
Fundamentals of Accounting II4
ECN 201
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4 Quarter Hours

Provides an introduction to aggregate economic issues to include inflation, unemployment, and Gross Domestic Product (GDP); economic theories; market system; and the role of government.

Prerequisite(s):
MTH 108 or MTH 111.
Principles of Macroeconomics4
ECN 202
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4 Quarter Hours

Examines the functions of individual business decision making, market structures, market failures, and the role of government within the economy.

Prerequisite(s):
MTH 108 or MTH 111.
Principles of Microeconomics4
FIN 101
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4 Quarter Hours

Provides a balanced exposure to development and understanding the various aspects involved in managing one's personal finance.

Prerequisite(s):
ENG 091 or satisfies developmental writing or placement exam, MTH 091 or satisfies developmental math or placement exam, ENG 098B or satisfies developmental reading or placement exam.
Personal Finance4
FIN 301A
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4 Quarter Hours

Covers working capital management, capital budgeting issues, a study of the time value of money, financial statement analyses, valuation of financial instruments, term structure of interest rates, and analyses of short- and long-term capital markets.

Prerequisite(s):
ACC 122
MTH 108 or MTH 111
Principles of Finance4
LAW 211
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4 Quarter Hours

Provides students with an introduction to the legal issues inherent in dynamic business environments. Topics covered include the legal system, including an examination of constitutional law; business torts; contracts; intellectual property; criminal law; and the ethical considerations for business decision making.

Business Law4
MGT 101
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4 Quarter Hours

Provides a basic understanding of many aspects of business through an overview of the changing business environment, the roles of small businesses, entrepreneurs, and the importance of customer relations, management, and marketing. Financial management, accounting and banking will also be discussed.

Introduction to Business4
MGT 311
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4 Quarter Hours

Examines the effects of environmental change on organizations and organizational systems. Emphasis is placed on sustaining change by building organizational capability involving human resources and organizational practices which have the potential to sustain the organization's ability to continually adapt in a dynamic environment. Topics include organizational behavior, groups and interpersonal influence, strategic interventions, approaches to systems, system analysis and design, implementation techniques, monitoring, complementary human assets, contextual relations, and linkages. Specific examples are drawn from industry experience and models.

Prerequisite(s):
Junior status.
Organizational Change4
MGT 321
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4 Quarter Hours

Explores the role of information systems in organizations. This course covers the major types of information systems and the impact that these systems have on organizations, including how information systems improve decision making and support the business strategy. Information system development and planning are covered, as well as information security and the challenges of future technology changes.

Prerequisite(s):
Junior status.
Management Information Systems4
MKT 111B
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4 Quarter Hours

Examines the essentials of an introductory course than can be either a survey course or a prerequisite to more advanced marketing studies. Study includes product identification, positioning and pricing strategies, consumer need identification and making the connection between consumer needs and product advertising, basic distribution strategies, and some of the decision-making tools at the disposal of the marketing manager. This course is recommended as a first course for marketing majors.

Principles of Marketing4
MTH 401
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4 Quarter Hours

Introduces students to data analysis, data-driven decision making, and various statistical methods including their applications. Methods covered include measures of central tendency, probability distributions, sampling, and regression analysis.

Prerequisite(s):
MTH 109 or MTH 112.
Statistical Methods4
General Education Requirements72 Hours
Course NumberCourse TitleCredit Hours
ELECT 111A
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4 Quarter Hours

See General Education Electives List - Scientific Inquiry Electives (Bachelor Degree)

Scientific Inquiry Elective4
ELECT 121A
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4 Quarter Hours

See General Education Electives List - Communication Electives (Bachelor Degree)

Communication Elective4
ELECT 131A
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4 Quarter Hours

See General Education Electives List - Global and Cultural Perspectives Electives (Bachelor Degree)

Global and Cultural Perspectives Elective4
ELECT 131B
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4 Quarter Hours

See General Education Electives List - Global and Cultural Perspectives Electives (Bachelor Degree)

Global and Cultural Perspectives Elective4
ELECT 141A
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4 Quarter Hours

See General Education Electives List - Personal and Social Environments Electives (Bachelor Degree)

Personal and Social Environments Elective4
ELECT 141B
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4 Quarter Hours

See General Education Electives List - Personal and Social Environments Electives (Bachelor Degree)

Personal and Social Environments Elective4
ENG 101
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4 Quarter Hours

Emphasizes academic writing by reading and thinking critically to strengthen essential communication skills through the use of the writing process. Various assignments focus on summary and response, analysis, and informative writing. Research practices and research writing in APA style are essential to the course.

Prerequisite(s):
ENG 091 or satisfies developmental writing or placement exam, ENG 098B or satisfies developmental reading or placement exam.
Composition I4
ENG 102
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4 Quarter Hours

Continues developing students' critical thinking and writing skills through reading and argumentative writing. Emphasizes academic writing to articulate the relationships among language, knowledge, and power. Various assignments focus on position, argument analysis, and argumentative proposal. Research practices and research writing in APA style are essential to the course.

Prerequisite(s):
C or better in ENG 101 or placement exam and approved writing sample.
Composition II4
HUM 401A
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4 Quarter Hours

Examines the philosophical foundations for personal and professional ethics. Students identify and analyze ethical situations in modern society.

Prerequisite(s):
ENG 102
Philosophy of Ethics4
INF 113
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2 Quarter Hours

Introduces students to beginning electronic spreadsheet terminology, concepts, and applications. Students will gain the ability to enter/edit, save/retrieve files, format, and print spreadsheets and reports. Students are also introduced to basic formula development.

Electronic Spreadsheets2
INF 161
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2 Quarter Hours

Explores timely social, legal, philosophical, ethical, political, constitutional, and economic implications of computing and technology. Coverage of the issues related to a technological society including social networking, privacy topics such as cameras in cell phones, access to our search queries and all sorts of data we put on the Web, social networking, location tracking, high-tech surveillance systems, intellectual property, professional ethics and responsibilities, and crime.

Technology and Society2
MTH 108
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4 Quarter Hours

Solves contemporary, real-world problems by mathematical reasoning utilizing concepts from algebra, finance, and statistics. Key topics include personal finance, mathematical models, functions and relations, dimensional analysis, statistical reasoning, and Euclidean geometry. This class focuses on quantitative literacy and the application of the above concepts in a variety of professional disciplines.

Prerequisite(s):
MTH 099E or satisfies developmental pre-algebra or placement exam.
College Mathematics I: Reasoning and Application4
MTH 109
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4 Quarter Hours

Solves contemporary, real-world problems by mathematical reasoning utilizing concepts from algebra, right-triangle trigonometry, probability, and statistics. Key topics include equations, inequalities, graphs and functions; exponential, logarithmic, and quadratic models; counting methods, probability theory, normal distribution, correlation, and regression. This class focuses on quantitative literacy and the application of the above concepts in a variety of professional disciplines.

Prerequisite(s):
C or better in MTH 108.
College Mathematics II4
SOC 321
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4 Quarter Hours

Examines the social construction of groups based on race, ethnicity and national origin, religion, gender, age, sexual orientation, and able-bodiedness. Sociological (as well as psychological, historical, economic, and anthropological) perspectives are applied to concepts such as prejudice, stereotyping, discrimination, racial and ethnic identity, racial formation, power and privilege, assimilation and pluralism, and tolerance. Emphasis is on increasing knowledge, personal awareness, and sensitivity.

Cultural Diversity4
SPK 201
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4 Quarter Hours

Develops confidence and skill in many facets of oral communication. Students explore diverse topics and formats, using both organization and research to support themselves during oral presentations.

Oral Communication4
WRI 115
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4 Quarter Hours

Addresses professional standards of communication with a focus on 21st century technology. Continues  developing students' critical thinking and writing skills to prepare them to be effective communicators in the workplace. Students evaluate the audience before choosing and applying the appropriate communication medium and style. Required elements include an employment portfolio, a group project/presentation, and an exploration of communication in the student's individual career field.

Prerequisite(s):
ENG 102
Workplace Communication4
Select 2 Courses from the Following
Course NumberCourse TitleCredit Hours
INF 112
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2 Quarter Hours

Introduces students to word processing software and applications. This will include demonstrating the ability to perform basic Windows operations commands and word processing commands, which include creating, saving, printing, formatting, editing, and retrieving documents.

Word Processing2
INF 114A
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2 Quarter Hours

Introduces beginning database terminology, concepts, and applications using a file management software program. Students will demonstrate an understanding of data hierarchy; the ability to design simple files, edit file content, print file content, and simple reports; and the ability to search and sort files and use pre-existing formulas.

Introduction to Database Applications2
INF 121
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2 Quarter Hours

Provides students with hands-on experience in the basics of using the Microsoft Windows environment. The areas of exploration will include the Start Button, Task Bar, My Computer, Windows Explorer, Customizing Displays, Paint, and the use of shortcuts.

Introduction to Windows2
Select 1 Course from the Following
Course NumberCourse TitleCredit Hours
PSY 101
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4 Quarter Hours

Provides a foundation for understanding human relations with applications to both personal and professional growth. Focus is on examining the basic dynamics of human relations, how social influences shape thought and behavior, effective ways to develop skills of human relations, and the importance of multicultural competency within human relations.

Human Relations4
PSY 111
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4 Quarter Hours

Provides a foundation of knowledge in psychology examining key topics related to understanding human thoughts and behavior. Topics include an exploration of factors that influence thoughts and behavior, psychology as a science, sensation/perception, motivation, emotion, memory, cognition, personality, as well as key figures, research, and theories within psychology. Applying concepts to real-life settings is a focus throughout the course.

General Psychology4
Select 1 Course from the Following
Course NumberCourse TitleCredit Hours
SPK 211
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4 Quarter Hours

Integrates and applies knowledge gained from the oral communication and human relations classes. Specifically, small group communication in work and social organizations, both verbal and nonverbal, is the primary focus.

Prerequisite(s):
Education Majors: SPK 201.
Corequisite(s):
EDU 312A. All other majors: PSY 101 or PSY 111, SPK 201.
Group Dynamics4
SPK 401A
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4 Quarter Hours

Practices individual formal presentations in a business context. The format includes a variety of speaking situations such as parliamentary procedure, briefings, sales, formal and informal discussions, and formal report presentations.

Prerequisite(s):
SPK 201.
Professional Speaking4
Additional Requirements24 Hours
Course NumberCourse TitleCredit Hours
- -
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24 Quarter Hours

Please see your academic advisor for more information.

 

 

Choose Any Elective Courses24

Quarter Hours Required for Graduation: 181

Program Description

Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management, and marketing communications. Students in this program will participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations; use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations; develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management. Students interested in completing the 5 Year MBA Program must apply to the Center of Graduate Studies for acceptance into the program. Students considering this program should contact their Academic Advisor to review program requirements and acceptance criteria. A minimum 3.5 GPA is required. 

Accreditation

External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.

Baker College has received specialized accreditation for it's business programs through the International Assembly for Collegiate Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas. Web address: http://www.iacbe.org/.

Baker College is an Academic Quality Improvement Program (AQIP) participant.

View Bachelor degree level IACBE Outcomes and Reports.

Student Learning Outcomes

The programs listed below denote undergraduate programs that have received specialized accreditation through the International Assembly of Collegiate Business Education (IACBE), located in Lenexa, Kansas. Graduates are expected to demonstrate proficiency through meeting the following set of outcomes:

  1. Knowledge of the functional areas of accounting, marketing, finance, and management.
  2. Knowledge of the legal, social, and economic environments of business.
  3. Knowledge of the global environment of business.
  4. Knowledge of the ethical obligations and responsibilities of business.
  5. The ability to communicate effectively.
  6. The ability to apply knowledge of business concepts and functions in an integrated manner.

The following business programs are accredited by the IACBE:

Bachelor of Business Administration

  • Accounting
  • Business Administration — Accelerated Program
  • Finance
  • Human Resource Management
  • Management
  • Marketing

For further information, please contact Cindy Gansen, System Director for Business Administration at cindy.gansen@baker.edu or (810) 766-2286.

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FAQ's

  • How can I send a copy of my official transcripts to another organization?

    To access your transcripts, log into the SOLAR System, select the Star System and select the Academic Office. Once there, click on the transcripts link.

  • Is Baker accredited?

    Yes. Baker College is accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org.

    Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Additional Accreditations

    Baker has also earned specialized accreditations for programs and degrees in: 

    • Business Administration
    • Early Childhood Learning
    • Engineering and Technology
    • Health Sciences
    • School of Nursing

    For details about these specialized accreditations, see the individual Programs and Degrees pages. 

  • Does Baker provide any help in my job search?


    As a graduate of Baker College, you are eligible for our Lifetime Employment Services, which include:

    • Job searching techniques
    • Resume and cover letter assistance
    • Job interview questions
    • Job postings
    • Relocation tips

     

  • Is Baker College Online accredited?

    Baker Online is part of Baker College, a private, non-profit, accredited, degree granting, higher educational institution with locations throughout Michigan.

    As an accredited college, Baker College has been granted legal authority by the state of Michigan to operate as a nonprofit educational corporation and is empowered to grant certificates, associate, bachelor, master, and doctoral degrees. It is approved for veterans’ benefits. Baker College is recognized as an institution of higher education by the U.S. Secretary of Education, U.S. Department of Education.

    All Baker Online undergraduate and graduate programs are accredited by The Higher Learning Commission / 230 South LaSalle St., Suite 7-500, Chicago, IL 60604-1411 / 800-621-7440 / www.ncahlc.org

    Baker College is an Academic Quality Improvement Program (AQIP) participant.

    Some Baker Online graduate programs have additional accreditation:

  • How do online classes work?


    After you enroll, and are accepted to your online program, you sign-up, or "register" for your first courses. Like all Baker Online students, you will begin your online experience with a three-week online class designed to orient you to the Baker Online classroom, and review the expectations and requirements of Baker Online students. When you have completed this course successfully, you can move on to additional online courses.

  • Load More FAQ'S
Chris Bagwell Testimonial - Baker College Graduate
Watch this testimonial Watch Testimonial

Baker is very strategic. They know what it takes to get the job done.

Chris Bagwell