Marketing

Program Outcomes

Intended Student Learning Outcomes—College of Business—IACBE Accredited Programs

Mission of College of Business: The mission of the College of Business is to enable graduates to meet the challenges of the dynamic and complex business environment. Our quality-focused, market-driven and rigorous program curricula will establish and enhance core business knowledge and the ability to anticipate and react to societal changes, as well as provide students with technological proficiency, the ability to make ethical decisions and the communication skills that embody the professional acumen graduates need to make positive contributions to their chosen fields.

Broad-Based Student Learning Goals of College of Business

• Students will acquire the relevant disciplinary knowledge and competencies appropriate to their programs of study.
• Students will demonstrate behaviors and attitudes that promote success in the workplace.
• Students will demonstrate effective communication (both written and oral), including the use of technology, in various environments and situations.
• Students will acquire critical thinking skills, including analysis and synthesis, both within the career field and for the purpose of lifelong learning.
• Students will acquire relevant knowledge, which includes an understanding of cultural, social, political and global issues.
• Students will acquire the knowledge and demonstrate the ability to follow and support the ethical standards of their profession.

Broad-Based Operational Goals of College of Business

• The College of Business will offer significant project-based and active learning opportunities for students.
• The College of Business will offer highly effective programs and delivery systems degrees that prepare students to be career ready.
• The College of Business will provide students the opportunity to advance critical thinking skills and the use of technology.
• The College of Business will attract and retain career oriented faculty who are experts in their field.

General Program ISLOs

Bachelor of Business Administration

• Students will be able to demonstrate effective problem-solving skills that are applicable to the field of study, the workplace and other life situations.
• Students will be able to explain concepts, theories and practices in the principle functional areas and describe the interrelationships between the functional areas of business.
• Students will be able to use advanced technology in support of business administration and decision-making.
• Students will be able to examine political, economic, social, technological, environmental and legal factors in view of ethics and corporate social responsibility.
• Students will be able to describe the global environment and its impact on organizational-wide decision-making.
• Students will be able to demonstrate proficiency in written and oral communication and use current technology in support of business administration and decision-making.

Marketing—Bachelor of Business Administration

• Students will be able to apply effective communication and interpersonal skills to marketing situations.
• Students will be able to produce, revise and present a marketing plan in response to the market.
• Students will be able to design an integrated marketing campaign.
• Students will be able to translate an understanding of marketing ethics into professional behavior.
• Students will be able to examine the role of marketing and its importance to organizational success.

Last updated on March 2, 2017

Outcomes Assessment Plan—March 2017

Program Performance

Public Disclosure of Student Achievement

In accordance with IACBE accreditation requirements and in an effort to measure student achievement, the College of Business at Baker College collects and reports program retention data. The 2018–2019 academic year’s data can be found using the link below.

Public Disclosure of Student Achievement 2018–2019

For more information about the IACBE's Public Disclosure of Student Achievement requirements, please visit http://iacbe.org/accreditation/compliance/public-disclosures.