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College of Business

Effective Communication and Leadership: Key Soft Skills for Managers

February 13, 2025
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Business manager smiling happy with arms crossed gesture.

While being successful as a manager does require a fair amount of technical skill, core competencies like communication and leadership are just as critical.

Whether you’re already in a leadership role or aspire to work your way into a management position, developing your communication, leadership, and other soft skills could help you do your job more effectively. Prepare for the realities of this profession with a better understanding of why these skills matter and how to cultivate them in a degree program. 

The Importance of Soft Skills in Management

There’s plenty of focus on the importance of hard skills or technical skills in the management realm — but core competencies are sometimes overlooked.

What are soft skills in management, anyway? Core competencies (also referred to as “soft skills”) refer to personal qualities that affect how a person works and interacts with other professionals. Compared to technical skills, which tend to be more task-specific, core competencies like effective communication and leadership are less straightforward to quantify.

Still, having soft management skills remains crucial for leading and motivating teams, keeping team members on the same page, and maintaining a positive work environment. This is particularly true in the modern workplace, where globalization and technology have heightened the need for strong communication and leadership.

Effective Communication: The Cornerstone of Management Soft Skills

Both written and verbal communication skills are must-haves for any effective leader, especially when clarifying ideas and making sure team members understand what is expected of them in the workplace.

Understanding Effective Communication

There are several components of communication, all of which good managers excel in:

  • Verbal communication – These are the actual words spoken to team members.
  • Non-verbal communication – This encompasses other cues that can affect interactions (such as body language and facial expressions).
  • Active listening – This communication strategy involves giving one’s full and undivided attention to another speaker to better understand their point of view.

Developing Communication Skills in a Management Degree

So, what are some practical ways in which aspiring managers can develop their communication skills in a management bachelor’s degree program?

  • Coursework and training – Classes focus on business communication, negotiation, and presentations. In addition, workshops and seminars can provide students with valuable public speaking experience to enhance interpersonal communication skills.
  • Practical applications – Many degree programs include group projects that require collaboration and clear communication among group members. These programs also offer opportunities to present case studies and lead group discussions in a real-world format.
  • Feedback and improvement – As part of a degree program, students can benefit from constructive criticism from peers and professors. Likewise, self-assessment tools can help students identify necessary areas for growth.

Impact on Managerial Effectiveness

Strong communication skills can help managers do their jobs more effectively in a number of ways, including:

  • Team leadership – Strong communication can build trust and rapport with team members, clearly conveying expectations and providing constructive feedback.
  • Conflict resolution – Addressing and mediating disputes through interpersonal communication can empower managers to maintain a positive and supportive work environment.
  • Stakeholder engagement – Communicating effectively with clients, suppliers, and investors can help managers properly articulate their organization’s vision and goals.

Leadership: Driving Teams Toward Success

Another essential skill for those in management is leadership, or the ability to motivate and lead teams. A central aspect of people management skills, leadership is one of many core competencies that can be developed in a management degree program.

Exploring Leadership in Management

Being a successful leader in a management role means not just being able to motivate teams and delegate tasks but also taking on the qualities of a visionary thinker while maintaining a sense of integrity and ethical behavior in the workplace. Management leaders are also quick to make decisions and take accountability for their actions.

Cultivating Leadership Skills

There are numerous ways in which managers (and aspiring managers) can develop their leadership skills in a degree program, such as:

  • Leadership theories and models – By studying various leadership styles (like transformational and situational), managers can better understand when and how to apply different approaches in their own work.
  • Experiential learning – Degree programs may include leadership simulations and role-playing exercises that can help students build skills. Meanwhile, opportunities to lead team projects and other initiatives within the program can provide realistic leadership experience.
  • Mentorship opportunities – Some programs also offer mentorship opportunities, which allow students to learn from experienced faculty and industry professionals. Likewise, students can network with alumni and attend leadership seminars to build skills.

Influence on Career Progression

Through cultivating strong leadership skills, managers can position themselves to elevate their careers by:

  • Advancing to management roles upon demonstrating leadership potential to employers and taking on increased responsibilities.
  • Driving organizational impact by enacting change, improving innovation, and enhancing overall team performance and productivity.
  • Improving personal growth by building confidence and self-awareness, as well as developing a personal leadership style.

Additional Essential Soft Skills for Managers

In addition to communication and leadership, some other soft skills in business management are important to demonstrate in the workplace. From emotional intelligence and adaptability to critical thinking and collaboration, these core competencies can make all the difference in the effectiveness of a manager.

Emotional Intelligence (EI)

In the context of leadership, emotional intelligence refers to one’s ability to understand, recognize, and regulate their own emotions and (in some cases) the emotions of others. Strong EI is crucial for business managers, especially when it comes to building stronger professional relationships and enhancing team dynamics.

Adaptability and Flexibility

Additionally, effective managers are able to improvise and adapt when things don’t go as planned. Being flexible as a manager is critical to navigating organizational changes, as is responding to market shifts and technological advancements as they arise.

Problem-Solving and Critical Thinking

Managers are often looked to when a problem arises and needs solving. With this in mind, managers should be able to make informed decisions and address complex business challenges. This requires strong critical thinking skills and the ability to assess all potential outcomes before making a decision.

Teamwork and Collaboration

Effective managers across all industries also need to help build work environments that foster productive collaboration and open communication while valuing diverse perspectives. This means going out of one’s way to ensure that everyone’s voice is heard and valued, as well as maintaining open lines of communication across different teams and departments.

The Role of Soft Skills in Career Advancement

Advancing your career as a management professional isn’t all about technical expertise — although that certainly does play a role, too. With the right core competencies at play, managers can improve their career prospects by:

  • Enhancing leadership potential – The core competencies covered here can serve as differentiators in competitive job markets. By having both technical expertise and soft skills, management professionals may be able to prepare and qualify for senior management and even executive roles within their industries.
  • Employer expectations – Because there is a growing demand for managers who can lead diverse teams, managers who are well-rounded in their core competencies (including communication and leadership skills) may be better suited for the job. Professionals with these skills may also serve as a better cultural fit for today’s modern business world, where interpersonal abilities are perhaps just as essential as technical expertise.

How a Management Bachelor Fosters Soft Skills

The right bachelor’s degree in management can help aspiring management professionals develop their communication skills, leadership skills, and other core competencies. At Baker College, for example, we offer:

  • A career-focused curriculum with courses specifically aimed at developing core competencies and the integration of these skills. Examples of courses offered in this curriculum include Applied Leadership, Advanced Business Communications, and Organizational Behavior and Management.
  • Experiential learning opportunities that can help students develop their leadership potential and sharpen other interpersonal skills. In some cases, students may also be eligible to partake in internships and other leadership roles within student organizations, clubs, and beyond.

Learn More About Baker College’s Management Program

The right bachelor’s in management degree program can prepare you not only with the technical skills needed to succeed in a leadership role but also to develop the core competencies that can set you apart from other professionals.

At Baker College, our Bachelor of Business Management degree is designed to help students build the foundational knowledge and skills required to excel in all aspects of management. Plus, since this program is offered in a convenient online and Online Live format, it offers the flexibility to pursue your education without putting other aspects of your life on hold.Contact us to learn more about what our Bachelor of Management could do for you, or get started on completing your online application for admission today.

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