Marketing Degree Program Highlights
Find a better future with a bachelor’s degree in marketing and an MBA degree.
Looking for a great career that combines creativity and analytical thinking? A marketing career could be just what you’re looking for. Not only is marketing a very fast-growing industry, but it’s also a career that poses many unique challenges and allows you to use a lot of different skills on the job. Our 4+1 BBA in marketing and MBA program helps you learn the skills you need to start building or enhancing a marketing career. Our marketing courses are led by marketing professionals who have years of experience working in the industry.
- This 4+1 marketing degree provides an exciting pathway for you to gain a BBA in marketing and an MBA degree in five years.
- Through a combination of online learning and hands-on experience, you’ll be able to learn all about the principles of marketing and sales, as well as the business concepts and technical skills you’ll need to help you reach your career goals.
- By the time you complete this marketing program, you’ll have the skills and education it takes to gain employment or advance your career in marketing management, promotional strategy, retail merchandising, market research and sales management.
- The 4+1 BBA/MBA marketing degree at Baker College is accredited by the International Accreditation Council for Business Education (IACBE).
Learn Your Way
Marketing classes are taught exclusively through Baker Online. Plus, general education and prerequisite courses are typically available through Baker Online, Online Live, and on all campuses throughout Michigan.
Learn MoreWhy Earn a Degree in Marketing?
Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management and marketing communications.
Students in this marketing program participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations, computer technology, spreadsheets, written reports, problem analysis, professional presentations, ethical values, a global perspective and human relations skills through individual and team activities in class and in business situations.
This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management and promotional strategy and management.
Marketing Degree Curriculum
The Baker College 4+1 BBA/MBA marketing degree is a 5-year, IACBE-accredited program consisting of 141 credit hours (27 hours of major courses and 63 hours of business requirements). Our curriculum includes 30 general education credit requirements, digital marketing and strategy in a global environment.
View Full CurriculumSample Courses
Digital Marketing I
The Marketing Environment
Strategy in a Global Environment
Additional Business Marketing Degree Requirements
Assuming a student will choose the MBA Business Administration major, upon completing a BBA in Marketing, he/she will need to complete additional courses to receive an MBA degree. Students will have the option of choosing another major upon admission into the MBA program. If so, the academic plan will change accordingly.
Once admitted, you will be allowed to take up to 15 MBA credit hours in your junior and senior years to fulfill the Business Elective courses requirements. The MBA credit hours will apply toward both the marketing bachelors and MBA requirements. Please contact the Enrollment Department for admission criteria and submit applications to the Center for Graduate Studies upon completion of 60 credits toward your BBA marketing degree. A minimum 3.0 GPA is required.
Marketing Degree Outcomes & Performance
Our quality-focused, market-driven and rigorous marketing program curricula will establish and enhance core business knowledge and the ability to anticipate and react to societal changes, as well as provide students with technological proficiency, the ability to make ethical decisions and the communication skills that embody the professional acumen graduates need to make positive contributions to their chosen fields.
Accreditation
External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.
The College of Business at Baker College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.
On Campus Unavailable
Core courses for this degree program are not offered on campus.
For those interested, a selection of general education and prerequisite courses are available on campus each semester.
View campus locationsAvailable on Baker Online
Courses for this degree program are available through Baker Online.
100% online, this format offers flexible scheduling with 8-week semesters
Baker OnlineUnavailable on Online Live
Core courses for this degree program are not offered through Online Live.
For those interested, a selection of general education and prerequisite courses are available through Online Live each semester.
Online Live