Program Highlights

Find a better future with a bachelor’s degree in marketing and an MBA degree.

Looking for a great career that combines creativity and analytical thinking? A career in marketing could be just what you’re looking for. Not only is marketing a very fast-growing industry, but it’s also a career that poses many unique challenges and allows you to use a lot of different skills on the job. Our 4+1 BBA/MBA Marketing program helps you learn the skills you need to start building or enhancing a marketing career. Our classes are led by marketing professionals who have years of experience working in the industry.

This 4+1 program provides an exciting pathway for you to gain a BBA marketing degree and an MBA degree in five years.
Through a combination of classroom learning and hands-on experience, you’ll be able to learn all about the principles of marketing and sales, as well as the business concepts and technical skills you’ll need to help you reach your career goals.
By the time you complete this program, you’ll have the skills and education it takes to gain employment or advance your career in marketing management, promotional strategy, retail merchandising, market research and sales management.
The Marketing 4+1 BBA/MBA program at Baker College is accredited by the International Accreditation Council for Business Education (IACBE).

At a glance

141

Credit Hours

Years (Avg.)

86%

Students who receive scholarships, grants or financial aid

Why Study Marketing?

Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management and marketing communications.

Students in this program participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations, computer technology, spreadsheets, written reports, problem analysis, professional presentations, ethical values, a global perspective and human relations skills through individual and team activities in class and in business situations.

This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management and promotional strategy and management.

Career Facts

$63,790

Median Yearly Income

20%

Outlook 2018–2028

$135,900

Median Salary for Executives

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Curriculum

The Baker College 4+1 BBA/MBA Marketing program is a 5-year, IACBE-accredited program consisting of 141 credit hours (36 hours of major courses and 54 hours of business requirements). Our curriculum includes 30 general education credit requirements, digital marketing and strategy in a global environment.

Sample Courses

MKT 3410

Digital Marketing I

Description

Explores how digital advertising and social media fit into the marketing process. Introduces the concept of building brand communities by interactive, two-way communication through the objectives of theory, tactics, media and planning. Topics include strategic communication planning, digital media, social media, customer relationship management, ethics and digital marketing careers.

BUS 6600

The Marketing Environment

Description

Concentrates on the marketing concept and its impact on the strategic decision-making process of the firm. This course emphasizes planning and managing marketing activities of multi-product firms and provides an understanding of the fundamental issues which influence marketing decisions. The specifics of implementing a marketing plan are discussed. In addition, the effects of a diverse global marketplace and sources of marketing research are discussed.

BUS 6900

Strategy in a Global Environment

Description

Provides the capstone course for the MBA program. It builds upon and integrates the theories, skills and knowledge from previous courses. Students have the opportunity to make strategic decisions that affect performance and long-term viability of business enterprises. Students will analyze the business strategies of current public corporations. Students will also complete a decision-making business simulation.

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Additional Requirements

Assuming a student will choose the MBA Business Administration major, upon completing a BBA Marketing degree, he/she will need to complete additional courses to receive an MBA degree. Students will have the option of choosing another major upon admission into the MBA program. If so, the academic plan will change accordingly.

Once admitted, you will be allowed to take up to 15 MBA credit hours in your junior and senior years to fulfill the Business Elective courses requirements. The MBA credit hours will apply toward both the BBA marketing degree and MBA requirements. Please contact the Enrollment Department for admission criteria and submit applications to the Center for Graduate Studies upon completion of 60 credits toward your BBA marketing degree. A minimum 3.0 GPA is required.

Outcomes & Performance

Our quality-focused, market-driven and rigorous program curricula will establish and enhance core business knowledge and the ability to anticipate and react to societal changes, as well as provide students with technological proficiency, the ability to make ethical decisions and the communication skills that embody the professional acumen graduates need to make positive contributions to their chosen fields.

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Accreditation

External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.

The College of Business at Baker College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11374 Strang Line Road in Lenexa, Kansas, USA. For a list of accredited programs, please visit https://iacbe.org/memberpdf/BakerCollege.pdf.