Business intelligence, or BI, is all about using data to make smarter business decisions. It involves the tools and techniques companies use to gather, analyze, and visualize data so they can better understand things like performance, customer behavior, and market trends.

In a business intelligence program, you’ll learn how to work with dashboards, analytics tools, and data systems to help guide strategy. It’s a way to turn numbers into real insights that drive better results for an organization.

A business intelligence analyst helps companies make better decisions by turning raw data into clear, actionable insights. They dig into data from various sources, spot trends, and present their findings in a way that business leaders can actually use. It’s a mix of tech, strategy, and communication.

• Collecting and organizing data from multiple systems
• Identifying patterns and trends that impact business performance
• Creating dashboards and visual reports to present findings
• Defining and tracking key performance indicators (KPIs)
• Collaborating with teams to help guide strategic decisions
  

A business intelligence degree can give you the tools and training to take on this role, blending business know-how with strong data and analytical skills.

An MBA in Business Intelligence can open the door to careers where business strategy and data analysis go hand in hand. It shows employers you know how to make sense of complex data—and more importantly, how to use it to guide smart business decisions. With a business intelligence degree, you're prepared for roles like business intelligence analyst, analytics manager, or even a data‑driven operations leader.

In today’s data-focused world, that kind of skillset is in high demand—and it can help you move into more senior or strategic positions faster. Learn more about the skills you’ll gain in the business intelligence program.