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4+1 BBA/MBA

Marketing

  • Academics
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  • Business / Management
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  • Curriculum
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Total Hours Needed to Graduate:
141 Hours
BBA – Marketing Major
36 Hours
COURSE NUMBER/TITLE
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
BUS 4050
Advanced Business Analytics
3

Focuses on data-driven decision making by incorporating descriptive, predictive, and prescriptive analytics into topics such as forecasting, risk modeling, performance improvement, and optimization. Students will also explore foundational data principles to choose the right software to analyze and visualize data effectively. In addition, students will learn to present data analytics findings within contexts to various stakeholders.

Prerequisite(s):
BUS 3050 

Corequisite(s):
None

MKT 3110
Consumer Behavior
3

Studies consumer functions such as decision-making, attitude formation and change, cognition, perception, and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse American consumer.

Prerequisite(s):
MKT 1110 

Corequisite(s):
None

MKT 4010
Marketing Research
3

Explores the concept that in order to satisfy a need and create customer satisfaction, a business must know about its customers. Students will examine a systematic and objective approach to marketing research focusing on gathering and analyzing information to make better marketing decisions. Research methods will focus on planning, problem solving, and controlling. Methodologies covered include correlation, experimentation, observation, survey, and case study research.

Prerequisite(s):
BUS 3050, MKT 3110  

Corequisite(s):
None

MKT 4110
International Marketing
3

Analyzes world markets, their respective consumers and environments, and the marketing management required to meet the demands of true global markets. Cultural environments, opportunity assessment, and global marketing strategies are considered.

Prerequisite(s):
MKT 3110  

Corequisite(s):
None

MKT 4310
Marketing Strategy and Design
3

Gives students the opportunity to participate in a course that integrates previous marketing content knowledge in a problem-based learning environment. Students will design an integrated marketing campaign including a detailed marketing plan that incorporates a marketing code of ethics, and effective communication plan for the presentation of this integrated marketing campaign to both internal and external stakeholders. This is the capstone course of the Bachelor in Business Administration in Marketing program.

Prerequisite(s):
BUS 4050, MKT 4010  

Corequisite(s):
None

Bachelor of Business Administration
54 Hours
COURSE NUMBER/TITLE
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
ACC 1010
Principles of Accounting I
3

Introduces accounting concepts for decision-making. Emphasis is placed on the needs of external users. Topics include an introduction to the conceptual framework and financial reporting, the accounting cycle, analyzing and recording economic events, presentation of financial statement components, and basic financial statement analysis.

Prerequisite(s):
None

Corequisite(s):
None

ACC 1020
Principles of Accounting II
3

Continues the introduction to accounting concepts for decision-making. Emphasis is placed on the needs of internal users. Topics include managerial cost measurement and allocation, cost accumulation systems, cost-volume-profit analysis, marginal analysis, product and service pricing strategies, budgeting and variance analysis.

Prerequisite(s):
ACC 1010 

Corequisite(s):
None

BUS 3050
Business Analytics
3

Introduces the data analysis process and the role of business decision making. Explores qualitative and quantitative data, data vs. information, data research, relevance, validity, business intelligence tools, ethical and legal implications of data analysis, data integrity, primary and secondary data, MAIP (Measurement Analysis, Interpretation Presentation) and ethical and legal implications of data analysis.

Prerequisite(s):
COM 1010, MGT 1010, MTH 2750 

Corequisite(s):
None

BUS 6150
Human Behavior Management of Organizations
3

Provides students with an understanding of individuals, groups, and organizations as a whole. This course considers such topics as alignment of people within an organization, as well as techniques for these individuals to manage and lead more effectively. This course will also discuss how technology, the Internet, globalism, and virtual teaming are impacting the work environment today.

Prerequisite(s):
BUS 6780 

Corequisite(s):
None

BUS 6300
Accounting for the Contemporary Manager
3

Focuses on the use of financial and managerial accounting information for decision-making purposes. Topics include accounting concepts, accounting systems, preparing financial statements, product costing and overhead allocation, variance analysis, budgeting, and responsibility accounting. How these topics should be applied in information-based decision making is emphasized. Case analysis is used to enhance student learning of key accounting concepts.

Prerequisite(s):
BUS 6780 

Corequisite(s):
None

BUS 6400
The Financial Environment
3

Provides a general understanding of corporate financial management and financial accounting, including the introduction of key concepts in the field of finance and the environment in which they are applied. Students learn how to gauge the financial health of their company and to measure and understand financial return in relation to risk. Capital budgeting and management of working capital are also discussed. The course emphasis is on the familiarization of the student with the financial impact of decision making in the corporate environment.

Prerequisite(s):
BUS 6780 

Corequisite(s):
None

BUS 6500
The Economic Environment
3

Provides students with an integrated understanding of the concepts of economics. The emphasis is on the application of economics and uses actual economic events to encourage the study of the principles of economics and to show how these concepts can help students understand the complex and dynamic American economy.

Prerequisite(s):
BUS 6780 

Corequisite(s):
None

BUS 6780
Research and Statistics for Managers
3

Emphasizes the use of data collection and analysis in business environments to facilitate decision making. Research designs will be addressed so that students can ask and answer specific questions. Students will learn to properly use basic descriptive and inferential statistics. This course will offer an applications-oriented perspective to conducting and critically evaluating primary research.

Prerequisite(s):
None

Corequisite(s):
None

ECN 2010
Principles of Macroeconomics
3

Introduces aggregate economic issues to include inflation, unemployment and Gross Domestic Product (GDP); economic theories; market system and the role of government.

Prerequisite(s):
None

Corequisite(s):
None

ECN 2110
Principles of Microeconomics
3

Examines the functions of individual business decision making, market structures, market failures, and the role of government within the economy.

Prerequisite(s):
None

Corequisite(s):
None

FIN 3010
Principles of Finance
3

Covers working capital management, capital budgeting issues, a study of the time value of money, financial statement analyses, valuation of financial instruments, term structure of interest rates, and analyses of short- and long-term capital markets.

Prerequisite(s):
ACC 1020, MTH 1010  

Corequisite(s):
None

MGT 1010
Introduction to Business
3

Examines the dynamic role of business in the modern economy and the influences of the external and internal environments in which businesses operate. Provides an overview of each of the core functional areas of business and analyzes how the interrelationships among them are critical to meet the strategic and operational goals of an organization.

Prerequisite(s):
None

Corequisite(s):
None

MGT 2020
Organizational Behavior and Management
3

Provides an understanding of organizational behavior including leadership functions within a changing global environment. Students will learn about how organizational culture, structure, and design can be used to effectively manage individuals and teams. Students will participate in activities involving topics such as understanding basics of organizational behavior, group dynamics, motivation/behavior theories, conflict resolution, ethics, decision making, and leadership processes.

Prerequisite(s):
COM 1020, MGT 1010 

Corequisite(s):
None

MGT 2310
Management Information Systems
3

Explores the role of information systems in organizations. This course covers the major types of information systems and the impact that these systems have on organizations, including how information systems improve decision making and support the business strategy. Information system development and planning are covered, as well as information security and the challenges of future technology changes.

Prerequisite(s):
COM 1020, MGT 1010 

Corequisite(s):
None

MGT 4220
Operations Management
3

Provides an overview of the functional activities necessary for the creation/delivery of goods and services and the operational decisions associated. Topics covered include: safety; productivity; project management; quality standards and management; layout strategies; organizational structures; enterprise resource planning (ERP); supply chain and just in time (JIT); capacity planning; and lean manufacturing principles.

Prerequisite(s):
MGT 2020, MTH 1010  

Corequisite(s):
None

MKT 1110
Principles of Marketing
3

Examines the essentials of an introductory course that can be either a survey course or a prerequisite to more advanced marketing studies. Study includes product identification, positioning and pricing strategies, consumer need identification and making the connection between consumer needs and product advertising, basic distribution strategies, and some decision-making tools at the disposal of the marketing manager. This course is recommended as a first course for marketing majors.

Prerequisite(s):
None

Corequisite(s):
None

BBA – General Education
30 Hours
COURSE NUMBER/TITLE
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
COM 1010
Composition and Critical Thinking I
3

Students will develop critical thinking, reading, and writing skills in the context of personal, professional, digital, and academic environments, with emphasis on analysis. This course will enable students to examine, develop, and employ the writing process while focusing on audience, invention, rhetorical context, language, style, purpose, written communication strategies, and digital demands.

Prerequisite(s):
None

Corequisite(s):
None

COM 1020
Composition and Critical Thinking II
3

Students will extend and apply concepts introduced in Composition and Critical Thinking, and Quantitative Literacy, through the development of written arguments and oral presentations for a variety of academic and professional audiences.

Prerequisite(s):
COM 1010, MTH 1010 

Corequisite(s):
None

COM 2150
Advanced Professional Communications
3

Focuses on advanced methods of writing informative and persuasive business correspondence and reports. Students gain expertise in applying effective problem-solving skills, while tailoring information and voice to a variety of workplace situations, and using business research resources. This course will not only help students write effectively in a business environment, but also improve their ability to research and analyze complex ideas, develop effective argumentation and collaboration, and write clear, grammatical, well-structured communications, including various professional documents and a presentation.

Prerequisite(s):
COM 1020 

Corequisite(s):
None

ELECTIVE
General Education Elective
3

ELECTIVE
Scientific Inquiry Elective
3

HUM 3910
Integrated Seminar
3

This capstone course is designed to synthesize and transfer knowledge gained from the general education coursework. Students will apply learning experiences to professional, real world, complex, and ethical issues.

Prerequisite(s):
COM 1020, MTH 1010, PSY 2050, SOC 3050 

Corequisite(s):
None

MTH 1010
Quantitative Literacy
3

This course introduces skills in reasoning, critical thinking, and quantitative literacy. Students will develop the ability to reason and solve quantitative problems from a wide array of contexts and real-world situations. Students will develop the analytical skills necessary to ask questions and define problems; develop and apply quantitative models; and interpret data in order to evaluate arguments supported by quantitative evidence.

Prerequisite(s):
None

Corequisite(s):
None

MTH 2750
Statistical Methods
3

Focuses on data interpretation and practical application of introductory level statistics. Emphasizes a conceptual understanding of the use of statistics in various fields, including the ability to interpret results. Topics include development and analysis of descriptive statistics, inferential statistics, and regression analysis. Students determine appropriate statistical methods, calculate basic statistical values, and analyze/interpret data sets including statistical software study results. MTH 2750 – Statistical Methods satisfies the MTA Statistics Pathway.

Prerequisite(s):
MTH 1010 or MTH 1110 

Corequisite(s):
None

PSY 2050
Self and Society
3

The course provides a foundation for understanding human relationships and transferring that knowledge to personal/professional applications. Topics include basic dynamics of human relationships; awareness of self; the effect of environment on thoughts and behavior; the importance of intercultural competence; ethics and social responsibility; as well as building skills that will improve individual and team functions.

Prerequisite(s):
COM 1010, MTH 1010 

Corequisite(s):
COM 1020 

SOC 3050
Personal, Civic and Global Perspectives
3

Students will develop their civic knowledge and cultural competence by exploring topics that demonstrate the relationship between the local, national, and global dimensions of complex issues. Students will develop their awareness of cultural diversity and sharpen their analytical skills by integrating economic, political science, sociological, and ethical concepts, theories, and perspectives. Requires completion of a service-learning experience.

Prerequisite(s):
COM 1020, MTH 1010, PSY 2050 

Corequisite(s):
None

MBA – Major
9 Hours
Assuming a student will choose the MBA Business Administration Major, upon completing a BBA Marketing degree, he/she will need to complete the following courses to receive an MBA degree. Students will have the option of choosing another major upon admission into the MBA Program. If so, the academic plan will change accordingly.
COURSE NUMBER/TITLE
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
ELECT 6010
Elective
3

This is a graduate level course that students can take as an elective.

Prerequisite(s):
None

Corequisite(s):
None

ELECT 6020
Elective
3

This is a graduate level course that students can take as an elective.

Prerequisite(s):
None

Corequisite(s):
None

ELECT 6030
Elective
3

This is a graduate level course that students can take as an elective.

Prerequisite(s):
None

Corequisite(s):
None

MBA – Business Requirements
12 Hours
COURSE NUMBER/TITLE
COURSE NUMBER
COURSE TITLE
CREDIT HOURS
BUS 5720
Human Resource Management
3

Evaluates a variety of human resource issues facing corporations and businesses today. These include employee development, performance appraisal systems, job design, hiring and dismissal processes, career management strategies, legal issues, morale monitoring, domestic and global labor market problems, as well as how cultural and economic factors influence the effectiveness of human resource management.

Prerequisite(s):
BUS 6780 or NUR 5310 

Corequisite(s):
None

BUS 6600
The Marketing Environment
3

Concentrates on the marketing function with a focus on the alignment with and impact on the strategic decision-making process of the firm. This course emphasizes planning and managing marketing activities of multi-product firms and provides an understanding of the fundamental issues which influence marketing strategies, tactics, and decisions. The specifics of implementing a marketing plan are discussed.

Prerequisite(s):
BUS 6780 

Corequisite(s):
None

BUS 6900
Strategy in a Global Environment
3

Provides the capstone course for the MBA program. It builds upon and integrates the theories, skills, and knowledge from previous courses. Students have the opportunity to make strategic decisions that affect performance and long-term viability of business enterprises. Students will analyze the business strategies of current public corporations. Students will also complete a decision-making business simulation.

Prerequisite(s):
All MBA business requirements and major requirement courses.

Corequisite(s):
None

MIS 5110
Management Information Systems
3

Provides an overview for students of Information System, and prepares them to be successful in their professional roles as well as for future academic studies in the field. An emphasis is placed on how management can use information and information technology to gain competitive advantage, increase productivity, and make better and timelier decisions particularly when formulating business strategy and policy.

Prerequisite(s):
None

Corequisite(s):
None

In Their Words
BakerProud
“I chose Baker for the curriculum. They look at what you’re going to need, and a lot of MBAs are general. ...I felt that a lot of the things that I was doing in school, I could directly translate into what I was doing in the hospital.”
Brad Lukas
Baker College Alum
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