These days, you’d be hard-pressed to find an industry that doesn’t rely on data analytics to some degree. Now that it’s possible to collect and process more data than ever before, industries from healthcare to retail and e-commerce are using analytics to extract meaningful insights from raw data sets. This also means that many businesses are actively seeking data analytics experts to add to their teams.
If your sights are set on a career in data analytics, the right formal education and training can make all the difference. Two of the most common data analytics programs include a Bachelor of Science (BS) in Data Analytics and a Bachelor of Science in Computer Science with a data analytics concentration. Read on to discover which could be ideal for you.
What Is a Data Analytics Degree?
In simplest terms, data analytics refers to the process of collecting, storing, processing, and analyzing raw data with the purpose of extracting valuable insights from it. These insights can then be used to inform decisions and solve problems. Many industries rely on data analytics to make decisions, predict trends, mitigate risk, and streamline operations.
Getting a degree in data analytics can help kickstart your career in this field, but it’s important to note that not all programs are created equal.
Specialized vs. General Programs
Data analytics degrees are available in the form of specialized programs and more generalized programs, depending on your needs and interests.
- Specialized programs – These programs tend to be more focused tracks in data analytics topics and are usually suited for students who already have highly specific career goals within certain industries. Examples of tracks in a specialized data analytics program may include marketing analytics, financial analytics, and healthcare analytics.
- General programs – A more generalized data analytics program will offer a broader curriculum covering more diverse applications of data analytics. This type of program can be a good option for students who aren’t sure about their exact career path or those who prefer some versatility in their career options.
Program Delivery Options
Data analytics programs can also be offered in different delivery formats, including “traditional” programs on a physical campus, online, or a combination of both.
- Traditional in-person programs – These programs offer easy access to valuable campus resources for data analytics students, including labs and in-person networking opportunities. This option may be best for students who prefer a more structured learning environment.
- Online data analytics programs – A data analytics program online offers added flexibility for working students and those with other commitments while maintaining access to global programs and experienced faculty.
- Hybrid programs – This type of program combines online coursework with in-person components like labs and internships. A hybrid option may be ideal for students looking for flexibility with some hands-on learning opportunities mixed in.
Comparing Data Analytics Degrees
Whereas a BS in Data Analytics is a more specialized degree program, a BS in Computer Science with a data analytics concentration offers a more general curriculum. Which one is best aligned with your interests and career goals? Comparing your options could help you decide.
Core Focus
- BS in Data Analytics – For students who already have clear and specific career goals, a bachelor’s degree in data analytics is tailored specifically to data analytics — focused on collecting, cleaning, analyzing, and interpreting data for actionable insights. It also emphasizes the best tools and techniques for processing large data sets and solving business problems.
- BS in Computer Science with a Data Analytics Concentration – Meanwhile, this type of program offers a broader foundation in computer science, covering critical topics such as programming, algorithms, data structures, and software development. A data analytics concentration adds a specialized focus that helps students apply computer science principles to data analysis.
Curriculum
- BS in Data Analytics – Core subjects in this type of program may include data collection and cleaning, statistical analysis and data modeling, data visualization tools (like Tableau and Power BI), machine learning basics for predictive analytics, and real-world applications in different industries. This program may also detail the use of specific data analytics tools and software like SQL, Python R, and Excel.
- BS in Computer Science with a Data Analytics Concentration – This program is more likely to focus on core computer science subjects. These include programming languages (such as Python, Java, and C++), software engineering, application development, operating systems, database management, and data structures. On the data analytics side, there may also be coursework related to data mining, big data processing, machine learning, and advanced topics like AI integration and predictive modeling.
Career Preparation
- BS in Data Analytics – This more specialized degree prepares students to work directly in roles such as data analyst, business analyst, and marketing analyst that focus on interpreting data for decision-making purposes in the finance, retail, or healthcare industries. A BS in Data Analytics may be best for students who want to specialize in data-related roles without diving deep into software development, computer science, or other adjacent fields.
- BS in Computer Science with a Data Analytics Concentration – This type of program offers a little more versatility when it comes to future careers — preparing students for roles in software development, systems engineering, and AI/machine learning as well as the potential for data analytics roles. A BS in Computer Science with a data analytics concentration may be best for students who want to build a strong foundation in computer science with the potential to apply those skills to data analytics, too.
Depth vs. Breadth
- BS in Data Analytics – This degree path offers in-depth knowledge and hands-on experiences in data analytics that prioritize tools, techniques, and direct applications for solving data-centric business problems.
- BS in Computer Science with a Data Analytics Concentration – This program provides a broader understanding of the computer science fields as a whole, with a focused subset of dedicated coursework in data analytics. As a result, graduates may be able to pivot into other computer science disciplines such as software development, AI, or cybersecurity.
Potential Career Paths
- BS in Data Analytics – Common career paths for those with a BS in Data Analytics include data analyst, business intelligence analyst, marketing analyst, and operations analyst. These professionals can work in a wide range of industries, from business and healthcare to marketing and logistics.
- BS in Computer Science with a Data Analytics Concentration – Graduates of this type of degree program may go on to pursue such roles as software engineer, machine learning engineer, data scientist, AI engineer, or data engineer. Common industries for these roles include tech, AI-driven startup businesses, and data-intensive enterprises.
Best Fit for Students
- BS in Data Analytics – This type of degree tends to be best suited for students who have a strong interest in pursuing a data-focused career and, thus, may not have a need for extensive computer science knowledge and skills.
- BS in Computer Science with a Data Analytics Concentration – Meanwhile, students may pursue a degree in computer science with a data analytics concentration if they want to build a foundational understanding of computer science with the potential to work in broader technical roles. This type of degree is also suited for those who want to combine data analytics with programming, AI, software development, or other concepts.
How to Choose the Right Data Analytics Degree Program
Still not sure which type of data analytics program may be best for you? Here are a few more considerations worth keeping in mind as you weigh your options.
Define Your Career Goals
First, think about your immediate and long-term career goals. Do you see yourself working in a computer science role or a more specific data analytics role? If you want a little more flexibility to work in different fields and industries, then a computer science degree with a data analytics concentration may be the more sensible choice. On the other hand, if you already know you want to work exclusively in data analytics, a specialized BS in Data Analytics program may be your best bet.
Evaluate the Curriculum
No matter which program you’re leaning toward, you should evaluate the curriculum carefully. Specifically, make sure that the courses offered in your chosen program cover the most in-demand and relevant topics in your field of study today. Ideally, you’ll also select a program that offers some level of hands-on experience so you can apply what you’re learning in the classroom to real-world practice.
Consider Program Format
You must also decide what type of program format best suits your lifestyle and learning preferences. For many busy students who may have other obligations outside of school, an online or hybrid degree program can offer the versatility and accessibility needed to pursue a degree without putting other aspects of life on hold. However, for those who seek a more conventional learning experience, an on-campus program may be preferred.
Research Accreditation and Reputation
Be sure that any school or program you’re considering has been accredited by the Higher Learning Commission or another reputable entity. This will ensure that the school’s programs have been designed to meet certain quality standards and other criteria — which can lend you some peace of mind when it comes to your education.
Financial Considerations
Cost is often a factor for students pursuing a degree, so research tuition expenses and other fees related to attending your program of choice. Take time to explore financial aid options that may be available as well, whether through the school directly or through the Federal government. Taking the time to fill out a Free Application for Federal Student Aid (FAFSA) is a great way to check your eligibility for different government grants, scholarships, and both subsidized and unsubsidized student loans.
Learn More About Baker’s Data Analytics Concentration
While there is no shortage of data analytics programs to choose from, it’s essential to take your time researching your options and choosing a data analytics program that aligns with your career goals, interests, and learning style.
At Baker College, we’re proud to offer a Bachelor’s in Computer Science with a Data Science concentration, which can equip you with a solid foundation in computer science that’s complemented by specialty courses in database administration, programming, and analysis. This degree program prepares students with the knowledge and skills needed to explore database programming and administration roles in just about any industry imaginable. Plus, its online format offers added flexibility for your busy schedule. Get in touch to request more information about this program today, or start your online application for admission!