Graduates of the esports and sports management degree can pursue a variety of roles in sports and esports organizations. Careers in sports management include positions like sports team manager, event organizer, and marketing or sponsorship manager. For those interested in esports careers, opportunities include esports league coordinator, team manager, and event planner.

With the sports and esports industries growing rapidly, especially the esports sector, professionals who can combine business skills with an understanding of these fields are in high demand. Esports and sports managers can find opportunities in a range of settings, including:

• Professional Sports Teams and Esports Organizations: Manage team operations, marketing, and events
• Sports Facilities and Event Management Companies: Oversee venue operations and coordinate sporting or esports events
• Collegiate Athletic Departments and Marketing Agencies: Handle marketing campaigns, sponsorships, and organizational management within sports and esports programs

In the sports and esports management degree you will gain a broad range of management skills and learn the legal aspects of the sports and esports industries. The program also focuses on skills tailored to the unique challenges of managing sports and esports organizations. In the sports management and esports management program, you will learn how to:

• Manage business operations and teams in both sports and esports environments
• Develop marketing and promotion strategies for events, teams, and partnerships
• Plan and coordinate events, including sports tournaments and esports competitions
• Handle financial and facility management responsibilities, such as budgeting and venue operations
• Apply leadership, strategic planning, and communication skills specific to the sports and esports industries

Learn more about the rise of esports and what you’ll learn in the  sports and esports management degree.

The sports and esports management degree at Baker College is typically completed in four years of full-time study and consists of a total of 120 credit hours.

Yes, Baker emphasizes experiential learning and encourages students to participate in internships and practical projects. These opportunities allow you to gain real-world experience, apply your classroom knowledge, build a professional network, and enhance your resume before graduation. In the sports management and esports curriculum there is an elective option for a 120-hour business work experience to develop skills and training in the field.

In the program, you will take a combination of core business courses and specialized esports and sports management classes. This includes courses in sports marketing, sports law, facility management, esports management, event planning, finance, and leadership in sports organizations. The curriculum is designed to cover a wide range of topics to prepare you for various facets of the industry.

A passion for sports or esports is beneficial, but it is not mandatory to have an extensive background in either. Baker’s esports and sports management degree starts with foundational knowledge and skills that will prepare you for success, regardless of your previous experience. The program emphasizes business acumen and management skills that are applicable to both fields.

Yes. Baker offers an esports club and a variety of esports teams where students can participate in organized gaming tournaments and related events. This extracurricular activity allows students to engage with the esports community, develop their skills, and connect with peers who share similar interests in esports and sports management.

Yes. Baker provides a variety of scholarship opportunities for students, including those pursuing sports and esports. To view the current sports and esports scholarships and their eligibility criteria, visit the scholarship page.