If you consider yourself a creative and innovative thinker, and you enjoy collaborating with others to solve problems, you could be well-suited for a career in marketing. Not only is marketing a broad industry with ample opportunities for specialization and growth, but it also empowers professionals to flex their creative muscles.
Specifically, a business and marketing degree can be a wise choice for those interested in breaking into this exciting field. With a better understanding of what you can do with a BBA in Marketing and how to choose the right program, you can take the next step with confidence.
Why Choose a BBA in Marketing?
Compared to a more “traditional” Bachelor of Science or Bachelor of Arts in Marketing degree, a Bachelor of Business Administration (BBA) in Marketing will offer a more business-centered approach that blends creative strategy, data analysis, and business fundamentals with key marketing skills and knowledge.
With this well-rounded understanding of marketing as it relates directly to the business world, marketing professionals can be poised to drive brand awareness, sales, and customer engagement across such industries as tech, fashion, healthcare, finance, entertainment, and beyond.
Skills Developed in a Marketing BBA
So, what kinds of skills can you expect to develop in a Marketing BBA program? Some of the most essential proficiencies gained from this type of degree program may include:
- Market research, or collecting and analyzing data to better understand consumer behavior
- Brand management, or the process of establishing and maintaining a positive brand image through marketing
- Advertising through both digital and physical mediums, ranging from TV and radio ads to paid ads on websites and search engine pages
- Social media marketing, or the process of growing brand awareness and engaging with audiences through social media platforms like Facebook, X, and Instagram
- Digital marketing, or using other means of online marketing (including content marketing, search engine optimization, and email) to reach audiences
- Business communication, or the ability to collaborate and communicate effectively with others
- Leadership, including the ability to lead teams, delegate tasks, and solve problems
- Marketing analytics, or the process of collecting and interpreting data to measure the success of marketing efforts and make decisions about future campaigns
Is Marketing a Good Career?
There are specific benefits of working in the marketing profession to take into account. For starters, marketing is among the most versatile and dynamic career options for business majors, with a high demand for marketing experts across industries. Whether you see yourself working in entertainment, healthcare, finance, e-commerce, or anywhere in between — you’re likely to find your niche in this robust industry.
Consider, too, that a marketing career may give you the opportunity to work in your choice of creative, analytical, strategic, or even client-facing roles (depending on where your own interests lie). This, combined with the new and fast-growing job markets that have spawned throughout the industry as a result of growth and innovation, makes marketing an excellent career choice for those interested in this line of work.
Core Career Paths with a Marketing BBA
There exist ample career opportunities in marketing when you have the right education in place. Explore some of the top career paths in marketing for BBA grads below.
Digital Marketing
Digital marketing professionals are responsible for planning and executing online marketing campaigns to boost brand awareness and engage with audiences. These experts focus on creating online campaigns, optimizing brand results on search engines, creating new content, and carrying out email marketing campaigns. Potential job titles in digital marketing include:
- Digital marketing specialist
- Search engine optimization (SEO) or search engine marketing (SEM) specialist
- Content marketing manager
Brand Management
Working in brand management involves carefully overseeing and working to improve brand image through strategic product launches, market research, and consumer insights. These professionals often work in consumer goods, retail, e-commerce, or for lifestyle brands. Common job titles in brand management include:
- Brand manager
- Product marketing manager
Market Research and Data Analytics
If you’re more interested in the numbers side of marketing, a role in market research and/or data analytics may be ideal for you. Professionals in these roles are responsible for gathering and analyzing consumer and competitive data to better inform marketing strategies, working to extract valuable insights from raw data. Examples of job titles in market research and data analytics include:
- Market research analyst
- Consumer insights manager
Social Media and Content Creation
Marketing experts in social media and content creation are primarily responsible for building brand engagement and spreading brand awareness by posting on such platforms as TikTok, Instagram, LinkedIn, and more. This line of work can be a suitable choice for students who enjoy writing, creativity, and staying on top of social media trends. Job titles in this area of marketing include:
- Social media manager
- Content strategist
- Influencer marketing coordinator
Advertising and Promotions
Some marketers go on to work in advertising and promotions, where they focus on creating marketing campaigns for agencies or in-house teams. Roles in this area of marketing blend creative and strategic work, with common titles including:
- Media planner
- Promotions manager
- Advertising account executive
Sales and Business Development
If you’re interested in taking a career step toward leadership and management roles, you may want to start off in sales and business development positions first. Through these roles, you can enjoy strong earning potential through performance-based bonuses while flexing your marketing and business proficiencies. Marketing roles in sales and business development include:
- Marketing associate
- Sales representative
- Account manager
Emerging and Niche Roles in Marketing
As new technologies and innovations emerge, the marketing landscape continues to change and grow. In recent years, a number of new and specialized roles have emerged in the marketing industry that you may choose to explore in your own professional journey.
Marketing Automation Specialist
These professionals leverage tools like Marketo, HubSpot, and Salesforce to automate marketing campaigns. This line of work effectively bridges the gap between marketing and technology — requiring a solid understanding of how to use automation tools to achieve marketing objectives.
UX Researcher/Customer Experience Specialist
Working as a user experience (UX) or customer experience specialist combines marketing skills with user experience design and customer feedback. These professionals are focused on helping businesses create more intuitive and enjoyable customer journeys, which can lead to increased sales and better marketing return on investment (ROI).
E-Commerce and Digital Merchandising
As more people continue to do their shopping online, the need for e-commerce professionals rises. These experts need to be proficient in working with such platforms as Amazon, Shopify, and Etsy while combining digital marketing skills with sales expertise and supply chain awareness in a constantly evolving market.
Sustainability Marketing Specialist
Professionals in sustainability marketing focus on promoting an organization’s environmental, social, and ethical initiatives by blending marketing strategy with a commitment to sustainability and corporate social responsibility (CSR). Ultimately, these efforts aim to build brands that align with the values of today’s eco-conscious and socially responsible consumers.
Career Advancement and Long-Term Growth
No matter what area of marketing you find yourself in, this industry offers plenty of fast-track career opportunities — particularly in management and strategy. As you develop your skills in leadership, communication, data analysis, and cross-functional collaboration, you may be able to work your way into more advanced roles like:
- Marketing manager
- Director of marketing
- Chief marketing officer (CMO)
You can also improve your chances of advancing in the marketing field by pursuing additional certifications that can help you build and expand your skill set. Some examples of in-demand certifications in the marketing field include:
Aside from certifications, you may also be able to advance your career by pursuing advanced degrees, such as an MBA or even a Master of Science in Marketing.
How Baker College Prepares You for a Marketing Career
Baker College’s BBA in Marketing degree offers a career-focused curriculum that covers such essential areas of marketing as:
- Marketing strategy
- Advertising and sales
- Analytics
- Digital marketing
- Communication tools
- Business fundamentals
- Leadership
With a focus on experiential learning through real-world projects and marketing campaigns, this program gives students the hands-on experience they need to apply the concepts they learn in the classroom to the real world.
This BBA in Marketing program is taught by industry experts with proven experience in the field, offering students the insight and guidance needed for them to enter the job market with confidence and strong professional portfolios.
Earn Your Business Marketing Degree at Baker College
When it comes to marketing degrees, there’s no shortage of options. However, if you’re looking for a degree that will empower you to deepen your understanding of both marketing and business principles needed to thrive in this competitive field, then Baker College’s Bachelor of Business Administration in Marketing could be the ideal choice. In this online and on-campus marketing program, you’ll have the opportunity to learn from industry professionals through a combination of classroom learning and practical, hands-on experience. Connect with us today to learn more about what this program has to offer, or take the next step by filling out your online application for admission.