Program Highlights

Find a better future with a bachelor of business administration in marketing.

Looking for a great career that combines creativity and analytical thinking? A career in marketing could be just what you’re looking for. Not only is marketing a very fast-growing industry, it’s a career that poses many unique challenges and allows you to use a lot of different skills on the job.

Our marketing program online degree can help you learn the skill set you need to get out there and start building a real career.
As a student in this program, you’ll be learning from industry pros. Our classes are led by marketing professionals who have years of experience working in the industry.
Through a combination of classroom learning and hands-on experience, you’ll be able to learn all about the principles of marketing and sales, as well as the business concepts and technical skills you’ll need to help you reach your career goals.
The Bachelor of Business Administration in Marketing program at Baker College is accredited by the International Accreditation Council for Business Education (IACBE).

At a glance

120

Credit Hours

Years (Avg.)

86%

Students who receive scholarships, grants or financial aid

Why Study Marketing?

Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management and marketing communications.

Students in this program participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations, computer technology, spreadsheets, written reports, problem analysis, professional presentations, ethical values, a global perspective and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business.

By the time you complete this program, you’ll have the skills and education it takes to gain employment in entry-level marketing positions at advertising and marketing agencies or in-house marketing departments. Since many companies have in-house marketing departments, you could potentially work with businesses in a wide variety of exciting industries.

Many of our graduates go on to start careers in marketing management, personal selling, promotional strategy, retail merchandising, market research and sales management.

Career Facts

$63,790

Median Yearly Income

20%

Outlook 2018–2028

$135,900

Median Salary for Executives

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Curriculum

The Baker College Bachelor of Business Administration in Marketing program is a 4-year, IACBE-accredited program consisting of 120 credit hours (36 hours of major courses and 54 hours of business requirements). Our curriculum includes 30 general education credit requirements, marketing strategy and design (capstone) and two 120-hour work experiences.

Sample Courses

BUS 3050

Business Analytics

Description

Introduces the data analysis process and the role of business decision-making. Explores qualitative and quantitative data, data vs. information, data research, relevance, validity, business intelligence tools, ethical and legal implications of data analysis, data integrity, primary and secondary data, MAIP (Measurement Analysis, Interpretation Presentation) and ethical and legal implications of data analysis.

Capstone

Marketing Strategy and Design

Description

Gives students the opportunity to participate in a course that integrates previous marketing content knowledge in a problem-based learning environment. Students will design an integrated marketing campaign, including a detailed marketing plan that incorporates a marketing code of ethics and an effective communication plan for the presentation of this integrated marketing campaign to both internal and external stakeholders. This is the capstone course of the Bachelor in Business Administration in Marketing program.

WRKBS 4010

Work Experience

Description

Provides a 120-hour learning experience in an appropriate work environment structured to allow students to develop skills and gain training in their major field. Program completion based on associate or bachelor requirements may vary between programs. There may be certain course requirements that require completion prior to enrolling in the work experience course. *Note: Students in the BBA would take this course as their second required work experience.

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Additional Requirements

Students interested in completing the 5-year MBA program must apply to the Center of Graduate Studies for acceptance into the program. Students considering this program should contact their academic advisor to review program requirements and acceptance criteria. A minimum 3.5 GPA is required.

Outcomes & Peformance

Our quality-focused, market-driven and rigorous program curricula will establish and enhance core business knowledge and the ability to anticipate and react to societal changes, as well as provide students with technological proficiency, the ability to make ethical decisions and the communication skills that embody the professional acumen graduates need to make positive contributions to their chosen fields.

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Accreditation

External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.

The College of Business at Baker College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11374 Strang Line Road in Lenexa, Kansas, USA. List of accredited programs.

Classes Available Anywhere

This program is offered in-person on our campuses in Auburn Hills, Cadillac, Jackson, Muskegon, and Owosso. Baker College online programs are available to students across the country. In Michigan our students come from Ann Arbor, Auburn Hills, Cadillac, Dearborn, Detroit, Flint, Grand Rapids, Jackson, Lansing, Kalamazoo, Muskegon, Owosso, Traverse City, and many other locations. Beyond Michigan, our online graduates hail from Ohio, Indiana, Illinois, and other states.