Marketing

Program Outcomes

Mission of College of Business

The mission of the College of Business is to provide inclusive, innovative, and transformative educational experiences, enabling students to become positive contributors to business and society.

College of Business Broad-Based Student Learning Goals

By the end of the program, students will:

1. Students will acquire the knowledge and skills appropriate to their program of study. 
2. Students will acquire effective professional skills.
3. Students will appreciate the diversity in environments and understand the broader responsibilities of business.

Intended Student Learning Outcomes of Bachelor of Business Administration (BBA) Program

By the end of the program, students will:

1. Apply critical thinking skills for problem solving and decision making
2. Produce desired outcomes in dynamic environments that leverage teamwork and leadership
3. Demonstrate proficiency in oral and written communication
4. Apply concepts, theories, and practices in the core areas of business
5. Apply data analytical tools to business decision making
6. Interpret strategic plans
7. Apply legal, ethical, cultural, and economic standards of business within a global environment
8. Utilize research in business problem solving

Intended Student Learning Outcomes of Master of Business Administration (MBA) Program

By the end of the program, students will:

1. Apply critical thinking skills for complex problem solving and decision making
2. Solve problems in a collaborative work environment incorporating diverse perspectives
3. Communicate using advanced oral and written communication skills necessary for success in the business environment
4. Analyze the impacts of core concepts, theories and practices within business functions in an integrated manner for business problem solving and decision making
5. Analyze data using quantitative and qualitative tools to support business decision making
6. Develop strategic plans
7. Evaluate the legal, ethical, social, economic, cultural, and global environments of business
8. Integrate research in complex business problem solving
9. Evaluate leadership strategies in complex business environments

Broad-Based Operational Goals of College of Business

1. The College of Business will offer quality academic programs that prepare students to be career-ready.
2. The College of Business will attract and retain high-quality faculty.
3. The College of Business will support a student-centric service model providing students with prompt, practical, and reliable services.

Program Performance

Public Disclosure of Student Achievement

In accordance with IACBE accreditation requirements and in an effort to measure student achievement, the College of Business at Baker College collects and reports program retention data. The 2023–2024 academic year’s data can be found using the link below.

Public Disclosure of Student Achievement 2023–2024