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Office for Marketing and Communications

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  • Office for Marketing and Communications

Our Mission

We elevate the Baker College brand and ensure consistent, impactful communication both within our college community and to the public. We are dedicated to promoting our student-first philosophy and fostering a vibrant, engaged community through strategic marketing, public relations, and social media initiatives. We execute strategic and creative initiatives that advance the college’s mission, enhance its brand and reputation, and showcase the excellence of its educational, service, and outreach efforts. We are dedicated to telling the stories of our hive, supporting our community, and sharing achievements that make Baker College unique.

Our Team

A group of multifaceted individuals who support the vision, goals, and initiatives established  by our leadership through marketing, communications, media relations, digital and traditional advertising, social media, web design, and graphic design.

Our Brand

At Baker College, our brand is more than just a logo or a tagline. It represents our commitment to providing a high-quality, accessible education that puts students first. Our “Further Together” motto embodies our belief in the power of collaboration and community. We strive to create a cohesive and inspiring identity that resonates with students, faculty, staff, and external audiences.

Public Relations

The Office for Marketing and Communications manages all aspects of public relations, ensuring that our college’s achievements, programs, and stories are shared with the world. We work diligently to maintain positive relationships with media outlets and provide accurate, timely information to enhance Baker College’s reputation and visibility.

Media Relations Requests

The Beeline Newsletter

The Beeline is our weekly system-wide newsletter, designed to keep both students and employees informed and connected. Each edition is packed with the latest news, events, and important announcements from across the college.

  • Student Edition: Tailored for our student community, this edition covers everything from academic updates to student life activities.
  • Employee Edition: This edition focuses on faculty and staff news, professional development opportunities, and internal updates.

Submit your news for The Beeline by emailing [email protected] by the Wednesday prior to the desired publishing date. We welcome contributions that help keep our community informed and engaged.

Social Media

Our social media presence is an essential part of our communication strategy. We engage with our community through platforms like Facebook, Twitter, Instagram, and LinkedIn, sharing news, events, and stories that highlight the vibrant life at Baker College. Follow us to stay updated and be a part of the conversation.

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Scouting Out BC Stories

Scouting Out BC Stories is a way to share stories about Baker College and the achievements of students, alumni, faculty, and staff. Anyone can participate and celebrate success within our hive. Participating is easy: submit new stories and quotes.

Submit a Story

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Media and Public Relations

Promoting Baker College through strategic media relations and public outreach.

Learn More

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Brand Resources

Guidelines and assets to ensure consistent and effective brand representation.

Learn More

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Submit to The Beeline

Weekly source for all things Baker. This newsletter connects students and staff with the latest news and updates.

Learn More

Frequently Asked Questions

Baker College is active on Facebook, Twitter, Instagram, LinkedIn, and YouTube. Follow us to stay connected and updated with college news and events.

The latest news and updates are available on our official website, The Beeline newsletter, and our social media channels.

For media inquiries, please contact our Public Relations Manager using the contact information provided on the main MarCom webpage.

Our brand resources include logos, color palettes, templates, and guidelines to ensure consistent branding across all platforms.

Planning a special celebration like a graduation, birthday, or even a wedding? If you’re thinking of adding the Baker College marks to your cake, there’s a quick and easy step you’ll need to take!
To make sure everything’s official and approved, you’ll need to get permission from the Marketing and Communications Department. It’s super simple—just fill out our Celebration Cakes Form.

Once you complete the form, we’ll grant you authorization.
Have questions? No problem at all! Feel free to reach out to [email protected].
We’re here to help make your celebration perfect!

In the News

August 13, 2024
Baker College Launches Study Abroad Program for Spring 2025

Read More

June 13, 2024
Baker College Partners with House of Dank to Develop Cannabis Industry Talent and Offer Internships in Metro Detroit

Read More

April 10, 2024
Baker College Unveils New Tuition Structure and Expands Scholarship Opportunities to Empower Diverse Student Journeys

Read More

More News Stories

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Baker College
Baker College

Accredited by The Higher Learning Commission. An equal opportunity affirmative action institution. An approved institution of the National Council for State Authorization Reciprocity Agreements (NC-SARA).

Continuing Education and Lifelong Learning courses may or may not be eligible for college credit. These courses are not eligible for financial aid or Baker College scholarships. Baker College's Higher Learning Commission accreditation does not encompass Continuing Education and Lifelong Learning courses.

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